Tito’s heads to Paraguay, Uruguay and Brazil

Texas-made Tito’s Handmade Vodka has expanded into several South American markets.

The American vodka brand is now available in the on-trade and off-trade in Paraguay, Uruguay, Bolivia and Brazil.

Parent company Fifth Generation has appointed Asunción-based Group AJ Vierci to represent the brand in Paraguay, Uruguay and Bolivia.

São Paulo-based Aurora Fine Brands will distribute Tito’s in Brazil.

Alex Borbolla, international commercial manager at Tito’s Handmade Vodka, said: “South America is an important and growing market for vodka, especially imported brands, and we’re excited to expand our footprint in the region with the appointment of these two very experienced and respected distributors.”

AJ Vierci was established in 1967 and imports a wide range of consumer products, including food, beverages, perfume and electronics.

Meanwhile, importer and distributor Aurora Fine Brands boasts brands such as Jose Cuervo Tequila, The Macallan Scotch whisky, Kraken rum and Licor 43 in its portfolio.

Alberto Jacobsberg, managing director at Aurora Fine Brands, said: ““We are very excited to begin distributing and building such an amazing brand as Tito’s Handmade Vodka in the Brazilian market, enhancing our renowned premium vodka portfolio.

“It is a great launch of one of the fastest-growing brands in the United States, and in the second most important spirits category in Brazil.”

Earlier this year, Tito’s appointed Casa Cuervo as its distributor in Mexico.

In 2021, Tito’s Handmade Vodka agreed new distribution partnerships in Italy, Switzerland and Cyprus.

Furthermore, the brand secured a travel retail listing onboard Virgin Voyages’ cruise ships.

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