Tito’s expands European presenceBy Alice Brooker
Texas-made Tito’s Handmade Vodka has secured new distribution deals in Belgium, Luxembourg, Denmark, Finland and Norway.
Disaronno International will represent the vodka brand in Belgium and Luxembourg, while Collection Spirits will be responsible for the brand in Denmark, Finland and Norway.
“Both Disaronno and Collection Spirits are very selective about the brands they take on, we’re enormously honoured for Tito’s Handmade Vodka to join their impressive portfolios of world-class spirits,” said John McDonnell, managing director international at Tito’s Handmade Vodka.
“Both companies have deep relationships and are very engaged within the industry in the markets they serve, especially in the on-trade, which is incredibly important when building a brand like Tito’s.”
Disaronno International currently distributes the brand in the Netherlands. The company launched its new Benelux organisation in early 2022.
“We are looking forward to a long-term relationship building Tito’s in the very competitive market in Holland, Belgium, and Luxembourg,” said Disaronno International executive director Bert de Winter.
Morten Schonning, managing director at Collection Spirits, said: “We are excited to add Tito’s Handmade Vodka to our growing portfolio of craft and luxury brands, confident that we can accelerate further growth in the region.
“Tito’s is a perfect match to expand our portfolio and we look forward to building the brand and business in the coming years.”
The American vodka brand recently expanded into several South American markets, and is now available in the on- and off-trade in Paraguay, Uruguay, Bolivia and Brazil.
In February last year, the brand agreed new distribution partnerships in Switzerland and Cyprus.