The world’s biggest-selling liqueur brands

12th July, 2021 by Melita Kiely

Liqueurs were a must-have product last year as consumers embraced at-home cocktail making. But which million-case brands proved to be most popular?

Liqueurs feature

The liqueur category has ramped up flavour innovation in recent years

Gone are the days when liqueurs were shunned to the back of the drinks cabinet and dusted off once a year at Christmas.

Thanks to continued innovation, producers have reinvigorated the category and created a wealth of high-quality liqueurs for consumers to seek out and enjoy.

The Covid-19 pandemic presented the perfect opportunity for liqueur brands to tap into the do-it-yourself cocktail-making trend, and become staples of home bars around the globe.

The million-case-selling liqueurs, overall, fared pretty well in 2020, with the majority seeing a spike in volumes, despite facing on-trade closures among other challenges.

Over the following pages, we count down the top eight best-selling liqueur brands of 2020.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.

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