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Baileys Red Velvet Cupcake launches in UK

Diageo has released its limited edition red velvet cake-flavoured Baileys Irish cream liqueur in the UK.

The 17% ABV Baileys Red Velvet Cupcake is available in UK supermarkets

The limited edition Baileys Red Velvet Cupcake was first released in the US in October 2019 as part of a collaboration with the founders of US bakery Georgetown Cupcake.

Baileys Red Velvet liqueur is said to taste like “fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder”. The finish has “chocolate and creamy icing flavours”.

The 17% ABV expression is recommended served over ice or in a hot chocolate.

Baileys Red Velvet Cupcake is available in major supermarkets in the UK, priced at £16 (US$21) per 700ml until stocks last.

Diageo recently celebrated the sale of its two billionth bottle of Baileys Irish cream liqueur, 45 years after the brand’s launch.

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