Top 10 spirits launches in February 2021

1st March, 2021 by Nicola Carruthers


Eminente Reserva Rum

The launch of Eminente marks Moët Hennessy’s re-entry into the rum category. Moët Hennessy is the wine and spirits arm of luxury goods company LVMH.

Eminente was established by Camille de Dominicis and Briac Dessertenne.

The rum is a blend of aguardientes, eaux-de-vies made from molasses distilled to 75% ABV. The aguardientes were aged in ex-whisky barrels made from white oak. The liquid was then blended and aged further with light Cuban rum, distilled to 96% ABV. The youngest spirit in the blend is seven years.

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