Top 50 innovative spirits launches of 2020: 40-31

21st January, 2021 by Nicola Carruthers

35. Johnnie Blonde

Blended Scotch whisky Johnnie Walker sought to appeal to new drinkers with the launch of a ‘sweeter’ expression that can be mixed in long drinks.

The new Johnnie Blonde expression is made using wheat and fruity malt whiskies, and was matured in sweet American oak. The Diageo-owned brand said the whisky can be consumed in long serves, including mixing it with lemonade, cola or ginger.

Diageo said it planned to test launch the whisky in several markets from March 2021, including Monterey, Mexico; Curitiba, Brazil; Bangkok, Thailand; Sofia, Bulgaria; and Houston, US.

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