SB’s most read stories of 2018

8th January, 2019 by Nicola Carruthers

7. Cîroc vodka moves into brandy

Surprising news for the brandy category came with the announcement that Diageo had moved into the sector with the launch of a new expression under its Cîroc Vodka line.
Cîroc VS Fine French Brandy has been produced in the south of France by master distiller Jean-Sébastien Robicquet. 
Cîroc partner and rapper  Sean ‘Diddy’ Combs said of the expression: “I thrive on opportunity. Cîroc consumers drink aged brown spirits alongside Cîroc Vodka, so it was obvious that it was time to take Cîroc further than it had ever gone. Cîroc VS is changing the game.” 

To read the full story, click here.

Leave a Reply

Subscribe to our newsletter