Kahlúa debuts Espresso Martini in a canBy Nicola Carruthers
Kahlúa is tapping into the trend for at-home drinking with the launch of a ready-to-drink (RTD) Espresso Martini, said to be the first product of its kind.
The Kahlúa Espresso Martini comes in a 200ml can and includes roasted coffee, Kahlúa liqueur and a dash of grain vodka.
The Pernod Ricard-owned brand has installed a ‘smart’ nitrogen widget to bring bubbles to the surface as soon as the can has been opened to recreate the creamy foam of an Espresso Martini. Once opened, imbibers should wait 20 seconds for the crema to set.
The ‘unique’ packaging is thought to be the first of its kind for the RTD cocktail market.
Colin Kavanagh, vice president of global marketing, Malibu and Kahlúa, said: “Coffee culture is booming around the world and at the same time we are seeing an increased demand for a high-standard cocktail experience at home.
“We therefore developed the Kahlúa Espresso Martini can to tap into this emerging opportunity.”
Romina Mariano, project lead and global brand manager for Kahlúa, added: “Our clear focus on quality and innovative packaging for the Kahlúa Espresso Martini can will not only add to the consumer experience and moment of consumption, but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the ready-to-drink cocktail industry.”
The Kahlúa Espresso Martini is available in two different abv versions – 4.5% and 7%. It will launch in six markets worldwide from September 2018.