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Jack Daniel’s creates whiskey advent calendar

Brown-Forman-owned Jack Daniel’s is set to launch its first whiskey-filled advent calendar in time for Christmas.

The Jack Daniel’s Holiday Calendar contains 23 miniature whiskeys and a hip flask

The Jack Daniel’s Holiday Calendar contains 23 miniature bottles of Jack Daniel’s whiskeys, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Gentleman Jack and Jack Daniel’s Single Barrel.

There is also a 50ml Jack Daniel’s key ring hip flask behind window No.7.

The calendar will launch on 19 November through supermarket Asda, and will also be available to purchase from mid-November online via the Jack Store at an RRP of £60 (US$79).

Robbie Watters, brand manager, Jack Daniel’s Tennessee Honey & Fire, said: “If there’s one thing that’s true at Christmas, it’s that holiday spirit is meant to be shared. At Jack Daniel’s we’ve been putting it in a bottle for over 150 years.

“We’re delighted to launch the new Jack Daniel’s Holiday Calendar, which for the first time will allow friends of Jack in the UK to share the festive spirit with those who matter the most. It’s the perfect way for our consumers to share the taste of Tennessee throughout seasonal celebrations this year.”

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