Top 10 best-selling world whisk(e)y brands

26th June, 2018 by Owen Bellwood

As cross-category competition grows, whisk(e)y brands from Japan, Ireland and America are all vying for mindshare. These are the products that have come away from the fight victorious.

We count down the top selling world whisky brands

With the popularity of Irish whiskey still on the rise and the global demand for Bourbon showing no sign of depleting, nine-litre case sales in the world whisk(e)y category have been some of the fastest growing this year.

Irish whiskey is now the most rapidly advancing spirit category in the world, and our Brand Champions supplement reported strong gains in Japanese, Canadian and American whisk(e)y as well.

Figures released by Euromonitor have predicted further growth for the sector. Despite supply constraints, American whiskey is set to grow by 15m litres, while Japanese whisky is set to increase volume sales by 6m litres and Canadian whisky could see record gains of 3m litres.

Click through to the following pages to discover the largest world whisk(e)y brands listed in order of their nine-litre case sales. For the purposes of this report, ‘world whisk(e)y’ refers to American, Irish, Japanese and Canadian varieties.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

One Response to “Top 10 best-selling world whisk(e)y brands”

  1. Martin Duffy says:

    Did Johnnie Walker fall out of the top 10?

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