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Asahi acquires spirits brands from ASM Liquor

Asahi’s Australasia division Asahi Premium Beverages (APB) has extended its spirits portfolio with the acquisition of four brands from Australia-based ASM Liquor.

Asahi Premium Beverage has acquired four spirits brands from ASM Liquor including Vodka O and Tequila Blu

The deal includes Vodka O, Tequila Blu, Canadian whisky Spicebox and VDKA 6100. The agreement sees APB acquire Vodka O and Tequila Blu in all markets where these brands are currently sold.

ASM Liquor will retain the VDKA 6100 brand for use in all markets outside Australia, New Zealand and Japan.

APB began taking orders for the new products from Monday (7 August) with the first delivery taking place the day after.

“These brands will give APB an important position within the full strength spirits category,” said Scott Hadley, APB’s chief commercial officer. “This will mean we can offer our customers an even broader range of alcohol beverages.”

In June, Asahi Group boosted its presence in the growing Japanese white spirits category with the launch of Nikka Coffey Gin and Nikka Coffey Vodka, made using the brand’s signature Coffey still.

The firm saw its full-year whisky and spirits sales – which includes the Nikka Japanese whisky brand – contract 6.1%, with shochu sales down 4.8%, according to its 2016 earnings report.

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