Jim Beam releases vanilla-flavoured Bourbon

Beam Suntory has expanded its Jim Beam Bourbon range with the launch of a vanilla-flavoured expression in the US.

Jim Beam Vanilla joins the Bourbon brand’s existing flavour portfolio

Jim Beam Vanilla blends Madagascar vanilla bean liqueur with Kentucky straight Bourbon whiskey.

Bottled at 70 proof, the new expression has hints of “oak and caramel” Bourbon notes, and a “sweet vanilla” aroma.

Bartenders who received early samples of the product have suggested mixing Jim Beam Vanilla with cola and a cherry garnish.

Jim Beam’s global brand partner actress Mila Kunis will be featured in social and digital content around the official campaign launch this autumn.

“I’m thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla,” said Kunis. “If you’re like me, you love the taste of Bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavour.”

Jim Beam’s seventh generation master distiller Fred Noe, added: “Jim Beam pioneered flavours in the Bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavours in our portfolio.”

The new expression joins the brand’s flavoured portfolio including Apple, Kentucky Fire, Honey and Red Stag by Jim Beam Black Cherry.

Jim Beam Vanilla is available in bars and retail locations across the US at a suggested RRP of US$15.99 for 750ml. Prices may vary based on market and product size.

Earlier this week, Beam Suntory reported mid-single-digit growth in the second quarter of this year, with strong performances from Bourbon brands Jim Beam and Maker’s Mark.

Jim Beam’s global brand partner Mila Kunis will front an official campaign to support the launch of Jim Beam Vanilla