The top 10 best-selling world whisky brands
26th June, 2017 by Annie Hayes
2. Jim Beam
2016: 8.03m
2015: 7.35m
% change: 9.18%
Place last year: 3
The world’s second largest American whiskey brand Jim Beam bounced back from a marginal decline seen in 2015 to post 9.18% volume growth, filling its 14 millionth barrel since the end of Prohibition as demand “continues to soar”. The brand has no doubt benefited from the roll-out of its first ever global packaging redesign as well of the launch of three brand extensions in its key market of Japan. More recently, Jim Beam unveiled a limited edition expression promoted by actress Mila Kunis, to mark its first season as sponsor of Chicago Cubs, and partnered with the Australian Football League, supported by a AU$7 million marketing campaign.
The article was good and informative. I was going through an article in Forbes which wrote that an Indian whisky brand Officer’s Choice sold 28.4 million cases of 9 liters each. This is more than double the volume of Jack Daniel and thus makes it world’s largest selling whisky brand. I thought it would be helpful for you to revise your data. Thanks.
Dear Amul,
Thank you for your comment. This article covers the world’s best-selling American, Canadian, Irish and Japanese whisk(e)y brands. We chose to publish the best-selling Indian whisky brands as a standalone article, please find the link here: https://www.thespiritsbusiness.com/2017/06/the-top-10-best-selling-indian-whisky-brands/
Kind regards,
Annie
How did Johnnie Walker somehow not make the list?
Hi,
This list covers whisky made outside of Scotland, Ireland and the US.
As such, Johnnie Walker featured on our list of top 10 best-selling Scotch whisky brands: http://www.thespiritsbusiness.com/2019/06/the-top-10-best-selling-scotch-whisky-brands-2/
Thanks,
Nicola