The top 10 best-selling world whisky brands

26th June, 2017 by Annie Hayes

2. Jim Beam

2016: 8.03m
2015: 7.35m
% change: 9.18%
Place last year: 3

The world’s second largest American whiskey brand Jim Beam bounced back from a marginal decline seen in 2015 to post 9.18% volume growth, filling its 14 millionth barrel since the end of Prohibition as demand “continues to soar”. The brand has no doubt benefited from the roll-out of its first ever global packaging redesign as well of the launch of three brand extensions in its key market of Japan. More recently, Jim Beam unveiled a limited edition expression promoted by actress Mila Kunis, to mark its first season as sponsor of Chicago Cubs, and partnered with the Australian Football League, supported by a AU$7 million marketing campaign.

4 Responses to “The top 10 best-selling world whisky brands”

  1. Amul Ghimire says:

    The article was good and informative. I was going through an article in Forbes which wrote that an Indian whisky brand Officer’s Choice sold 28.4 million cases of 9 liters each. This is more than double the volume of Jack Daniel and thus makes it world’s largest selling whisky brand. I thought it would be helpful for you to revise your data. Thanks.

  2. nopesorry says:

    How did Johnnie Walker somehow not make the list?

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