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Ketel One campaign focuses on family

Ketel One vodka has unveiled new virtual reality campaign, ‘You Don’t Understand, It Has To Be Perfect’ – a first glimpse at the “authentically Dutch and witty side” of the Nolet family

Tuesday, November 29th, 2016 No Comments »

Poliakov debuts virtual reality experience

French vodka brand Poliakov has unveiled a new immersive digital experience titled Poliakov Ice Quest

Tuesday, November 29th, 2016 No Comments »

Grey Goose shines at Suvarnabhumi Airport

Bacardi Global Travel Retail (GTR) has brought the spirit of Christmas to Bangkok Suvarnabhumi Airport with a festive two-month Grey Goose promotion in two in-store locations

Monday, November 28th, 2016 No Comments »

Seagram’s intros ‘first’ apricot vodka

US vodka brand Seagram’s has unveiled the “first” apricot-flavoured vodka, at the same time introducing a Ruby Red Grapefruit variant

Wednesday, November 23rd, 2016 1 Comment »

Countdown to The Spirit Show begins

There are just over two weeks remaining until London consumer drinks expo The Spirit Show returns to the capital

Wednesday, November 23rd, 2016 No Comments »

Titos Handmade Vodka enters Belgium

Texas-based brand Tito’s Handmade Vodka has appointed Grit: True Beverages as its distributor throughout Belgium

Thursday, November 17th, 2016 No Comments »

In focus: Eastern and Central Europe

Russia offers a certain stability even if consumer confidence is fragile. SB considers the prospects for international brands across Eastern and Central Europe

Friday, November 11th, 2016 No Comments »

Lemonade mixer designed to complement vodka

Soft drinks producer Franklin & Sons has extended its mixer range to include a lemonade flavour designed to “bring out the best in spirits”, particularly vodka

Wednesday, November 2nd, 2016 No Comments »

Our/Vodka ‘not for sale’, says founder

The founder of ‘glocal’ concept Our/Vodka has emphasised the brand is “not for sale” following the announcement of a UK distribution agreement outside of parent firm Pernod Ricard’s network

Monday, October 10th, 2016 No Comments »

Beam Suntory eyes Japanese white spirits

Following a Japanese whisky push in global travel retail, Beam Suntory is now “looking at” opportunities in Japanese white spirits, including the potential development of a vodka or gin

Thursday, October 6th, 2016 No Comments »