WORLD WHISKIES – Brand Champions 2012

18th July, 2012 by SB Staff Writer

2012 WORLD WHISKIES BRAND CHAMPION: JAMESON

Jameson’s 2011 results are a demonstration of just how overwhelmingly popular Irish whiskey is in the US at the moment.

The Irish Distillers Pernod Ricard brand saw global volume increase by 19% to 3.8m cases, driven largely by sales in the US, which soared by 29%.

It is the 23rd consecutive year of growth for the brand, which is now achieving double-digit success in 40 markets.

But the fact that Jameson is the only Irish whiskey to shift 1m cases a year shows there is a long way to go for the category to catch its US rivals.

Brown-Forman’s Jack Daniel’s continued to lead the bourbon and US whiskey pack at 10.6m cases, followed by Jim Beam with 5.9m – but it was Maker’s Mark and Wild Turkey that secured double-digit growth.

The Indian whisky market continues to soak up huge volumes from a number of brands, with Officer’s Choice adding nearly 5m cases to snatch Bagpiper’s top spot, overtaking McDowell’s No 1 Reserve in the process.

Bagpiper owner United Spirits can find consolation in double-digit growth for no fewer than seven of its brands, while Pernod Ricard India’s trio of Royal Stag, Imperial Blue and Blenders Pride also made strong gains.

US WHISKEY / BOURBON

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
 JACK DANIEL’S  BROWN-FORMAN  8.9  9.3  9.5  9.6  9.9 10.6  +6%
JIM BEAM BEAM  5.9  6.1  5.9  5.7  5.9  5.9  0%
SEAGRAM’S 7 GROWN DIAGEO  2.5  2.5  2.5  2.5  2.5  2.4  -4%
MAKER’S MARK BEAM  0.7  0.8  0.9  1.0  1.0  1.2  -14%
WILD TURKEY GRUPPO CAMPARI  0.8  0.8  0.8  1.0  1.0  1.1  +11%

Source: ICD Research/The Spirits Business/m cases

INDIAN WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
OFFICER’S CHOICE ALLIED BLENDERS & DISTILLERS 5.1 6.7 6.8 11.1 11.6 16.5 +43%
MCDOWELL NO 1 RESERVE UNITED SPIRITS 8.7 11.5 13.4 13.5 14.3 16.1 +12%
BAGPIPER UNITED SPIRITS 13.0 14.0 15.4 16.3 16.4 16.0 -3%
ROYAL STAG PERNOD RICARD 4.2 5.6 6.8 8.4 10.4 12.5 +20%
OLD TAVERN UNITED SPIRITS 2.6 3.3 4.8 6.8 9.1 11.1 +22%
ORIGINAL CHOICE JOHN DISTILLERS 4.1 6.5 8.8 10.2 10.9 10.7 -2%
IMPERIAL BLUE PERNOD RICARD 2.5 3.1 3.8 4.8 6.1 7.2 +17%
HAYWARD’S FINE UNITED SPIRITS 2.3 2.3 2.8 4.1 4.7 6.2 +32%
DIRECTOR’S SPECIAL UNITED SPIRITS 3.8 3.7 4.0 4.4 4.5 4.5 0%
8PM RADICO KHAITAN 4.2 3.9 3.2 3.6 3.9 4.3 +10%
BLENDERS PRIDE PERDNOD RICARD 1.2 1.5 1.9 2.3 2.8 3.5 +23%
GOLD RIBAND UNITED SPIRITS 1.7 1.6 1.8 2.7 2.3 3.1 +36%
MCDOWELL’S GREEN LABEL* UNITED SPIRITS 1.9 1.8 1.7 2.0 2.5 2.9 +15%
DIRECTOR’S SPECIAL BLACK UNITED SPIRITS 0.9 1.3 1.8 2.0 2.9 2.9 +1%
SIGNATURE RARE UNITED SPIRITS N/A N/A N/A 1.1 1.3 1.6 +18%
ROYAL CHALLENGE UNITED SPIRITS 1.1 1.2 1.3 1.3 1.2 1.4 +16%

* Previously known as GILBEY’S GREEN LABEL
Source: ICD Research/The Spirits Business/m cases
IRISH WHISKEY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
JAMESON PERNOD RICARD 2.2 2.5 2.7 2.7 3.2 3.8 +19%

Source: ICD Research/The Spirits Business/m cases

CANADIAN WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
CROWN ROYAL DIAGEO 4.7 5.0 5.0 4.9 5.0 5.0 0%
BLACK VELVET CONSTELLATION 2.1 2.1 2.1 2.1 2.1 2.1 0%
CANADIAN CLUB BEAM 2.1 2.1 2.0 2.0 2.0 1.9 -3%
CANADIAN MIST BROWN-FORMAN 2.0 1.9 1.9 1.8 1.8 1.7 -5%
SEAGRAM’S VO DIAGEO 1.3 1.3 1.2 1.2 1.1 1.1 0%
WINDSOR CANADIAN BEAM N/A N/A N/A 1.0 1.0 1.0 0%

Source: ICD Research/The Spirits Business/m cases

JAPANESE WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
KAKUBIN SUNTORY 1.6 1.6 1.7 2.3 2.8 2.6 -7%
BLACK NIKKA ASAHI 1.5 1.4 1.2 1.3 1.7 1.6 -6%

Source: ICD Research/The Spirits Business/m cases

SPANISH WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
DYC BEAM 1.4 1.4 1.2 1.2 1.2 1.0 -11%

Source: ICD Research/The Spirits Business/m cases

SEE OTHER CATEGORIES
GIN
COGNAC / BRANDY
LIQUEURS
RUM
SCOTCH WHISKY
WORLD WHISKIES
SPECIALITIES
TEQUILA
VODKA

 

Leave a Reply

If that's interesting, how about these?

UK's 24-hour drinking laws a 'qualified success'

One of the UK's leading economic think tanks claims the "doom-mongers" who more...

Government to investigate United Spirits' books

Diageo’s Indian drinks arm United Spirits has continued to see declining more...

Big and small US distillers hail new tax bill

Members of the US spirits industry have hailed the introduction of a new bill more...

Distillery sues still-maker after fatal explosion

A distillery owner and one of his employees are suing a still-making company more...

Millennials to drive spirits growth in the US

The future of spirits in the US is seemingly secure, as millennials take up more...

Cocktail demand fends off 'inevitable' gin fallout

Global cocktail culture is continuing to drive gin sales onwards and upwards, more...

Buffalo Trace unveils experimental Bourbons

Buffalo Trace has released two 10-year-old French oak barrel aged Bourbons as more...

Distillery unveils small batch whiskey programme

Sugarlands Distilling Company has launched The Whiskey Project at their more...

Booze boasting on Facebook sways teen drinking

Pictures and status updates on Facebook which exaggerate users' drinking habits more...

Scotch distilleries report record number of visitors

A record-breaking 1.5 million people visited Scotland’s Scotch whisky more...

Top 10 new Scotch whisky distilleries

As the Scotch industry hails a boom in tourism and all-time-high investment, more...

Quintessential to launch NAS Irish whiskey

Quintessential Brands is set to launch a new no-age-statement (NAS) Irish more...

Award honours retiring Tanqueray master distiller

Tanqueray master distiller Tom Nichol has been honoured with The Gin Guild’s more...

Ryan Chetiyawardana releases first cocktail book

Revered mixologist and bar owner Ryan Chetiyawardana has launched his first more...

Top six real-life speakeasy bars

Prohibition may have ended more than 80 years ago in the United States, but more...

'Drunk in love' concept backed by science

A recent study explored the effects of 'love hormone' oxytocin and found that more...

Three men jailed for stealing 123 cases of whisky

Three warehouse workers who stole 123 cases of whisky worth more than £10,000 more...

Top 5 bars in... Melbourne

Homegrown Aussie spirits are taking over the spotlight and the speed rails of more...

Pioneering Scotch whisky experiments

Rather than bemoaning another set of regulations, these Scotch whisky producers more...

Michter’s Distillery releases cask strength rye

Michter’s Distillery has released a limited quantity of a new single barrel more...