WORLD WHISKIES – Brand Champions 2012

18th July, 2012 by SB Staff Writer

2012 WORLD WHISKIES BRAND CHAMPION: JAMESON

Jameson’s 2011 results are a demonstration of just how overwhelmingly popular Irish whiskey is in the US at the moment.

The Irish Distillers Pernod Ricard brand saw global volume increase by 19% to 3.8m cases, driven largely by sales in the US, which soared by 29%.

It is the 23rd consecutive year of growth for the brand, which is now achieving double-digit success in 40 markets.

But the fact that Jameson is the only Irish whiskey to shift 1m cases a year shows there is a long way to go for the category to catch its US rivals.

Brown-Forman’s Jack Daniel’s continued to lead the bourbon and US whiskey pack at 10.6m cases, followed by Jim Beam with 5.9m – but it was Maker’s Mark and Wild Turkey that secured double-digit growth.

The Indian whisky market continues to soak up huge volumes from a number of brands, with Officer’s Choice adding nearly 5m cases to snatch Bagpiper’s top spot, overtaking McDowell’s No 1 Reserve in the process.

Bagpiper owner United Spirits can find consolation in double-digit growth for no fewer than seven of its brands, while Pernod Ricard India’s trio of Royal Stag, Imperial Blue and Blenders Pride also made strong gains.

US WHISKEY / BOURBON

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
 JACK DANIEL’S  BROWN-FORMAN  8.9  9.3  9.5  9.6  9.9 10.6  +6%
JIM BEAM BEAM  5.9  6.1  5.9  5.7  5.9  5.9  0%
SEAGRAM’S 7 GROWN DIAGEO  2.5  2.5  2.5  2.5  2.5  2.4  -4%
MAKER’S MARK BEAM  0.7  0.8  0.9  1.0  1.0  1.2  -14%
WILD TURKEY GRUPPO CAMPARI  0.8  0.8  0.8  1.0  1.0  1.1  +11%

Source: ICD Research/The Spirits Business/m cases

INDIAN WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
OFFICER’S CHOICE ALLIED BLENDERS & DISTILLERS 5.1 6.7 6.8 11.1 11.6 16.5 +43%
MCDOWELL NO 1 RESERVE UNITED SPIRITS 8.7 11.5 13.4 13.5 14.3 16.1 +12%
BAGPIPER UNITED SPIRITS 13.0 14.0 15.4 16.3 16.4 16.0 -3%
ROYAL STAG PERNOD RICARD 4.2 5.6 6.8 8.4 10.4 12.5 +20%
OLD TAVERN UNITED SPIRITS 2.6 3.3 4.8 6.8 9.1 11.1 +22%
ORIGINAL CHOICE JOHN DISTILLERS 4.1 6.5 8.8 10.2 10.9 10.7 -2%
IMPERIAL BLUE PERNOD RICARD 2.5 3.1 3.8 4.8 6.1 7.2 +17%
HAYWARD’S FINE UNITED SPIRITS 2.3 2.3 2.8 4.1 4.7 6.2 +32%
DIRECTOR’S SPECIAL UNITED SPIRITS 3.8 3.7 4.0 4.4 4.5 4.5 0%
8PM RADICO KHAITAN 4.2 3.9 3.2 3.6 3.9 4.3 +10%
BLENDERS PRIDE PERDNOD RICARD 1.2 1.5 1.9 2.3 2.8 3.5 +23%
GOLD RIBAND UNITED SPIRITS 1.7 1.6 1.8 2.7 2.3 3.1 +36%
MCDOWELL’S GREEN LABEL* UNITED SPIRITS 1.9 1.8 1.7 2.0 2.5 2.9 +15%
DIRECTOR’S SPECIAL BLACK UNITED SPIRITS 0.9 1.3 1.8 2.0 2.9 2.9 +1%
SIGNATURE RARE UNITED SPIRITS N/A N/A N/A 1.1 1.3 1.6 +18%
ROYAL CHALLENGE UNITED SPIRITS 1.1 1.2 1.3 1.3 1.2 1.4 +16%

* Previously known as GILBEY’S GREEN LABEL
Source: ICD Research/The Spirits Business/m cases
IRISH WHISKEY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
JAMESON PERNOD RICARD 2.2 2.5 2.7 2.7 3.2 3.8 +19%

Source: ICD Research/The Spirits Business/m cases

CANADIAN WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
CROWN ROYAL DIAGEO 4.7 5.0 5.0 4.9 5.0 5.0 0%
BLACK VELVET CONSTELLATION 2.1 2.1 2.1 2.1 2.1 2.1 0%
CANADIAN CLUB BEAM 2.1 2.1 2.0 2.0 2.0 1.9 -3%
CANADIAN MIST BROWN-FORMAN 2.0 1.9 1.9 1.8 1.8 1.7 -5%
SEAGRAM’S VO DIAGEO 1.3 1.3 1.2 1.2 1.1 1.1 0%
WINDSOR CANADIAN BEAM N/A N/A N/A 1.0 1.0 1.0 0%

Source: ICD Research/The Spirits Business/m cases

JAPANESE WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
KAKUBIN SUNTORY 1.6 1.6 1.7 2.3 2.8 2.6 -7%
BLACK NIKKA ASAHI 1.5 1.4 1.2 1.3 1.7 1.6 -6%

Source: ICD Research/The Spirits Business/m cases

SPANISH WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
DYC BEAM 1.4 1.4 1.2 1.2 1.2 1.0 -11%

Source: ICD Research/The Spirits Business/m cases

SEE OTHER CATEGORIES
GIN
COGNAC / BRANDY
LIQUEURS
RUM
SCOTCH WHISKY
WORLD WHISKIES
SPECIALITIES
TEQUILA
VODKA

 

Leave a Reply

If that's interesting, how about these?

Princess Anne opens England's largest distillery

Her Royal Highness, The Princess Royal has officially opened The Lakes more...

Amador launches wine barrel-aged Bourbon

Trinchero Family Estates has released a new Amadour Whiskey Company Bourbon more...

United Spirits reports Q1 sales growth

United Spirits has reported a net profit of Rs 19.92 crore for the first more...

New spirits products target 'metrosexuals'

Spirits brands are launching products that appeal to “metrosexual more...

G&T beats Pimm's as UK favourite summer sip

Gin and tonic has beaten Pimm's as the UK’s favourite spirit-based drink this more...

Top 10 Scotch whisky distilleries to visit

Scotch whisky distilleries may be in the midst of a tourism boom, but which more...

Eastside Distilling launches new whiskey brand

Eastside Distilling has added Barrel Hitch American Whiskey and Barrel Hitch more...

Diageo and Cruzan Rum face black mould lawsuit

Diageo and Cruzan Rum could be hit with a violation order over allegations more...

Suntory offloads Louis Royer Cognac for €100m

Japan's Suntory Holdings has sold Louis Royer Cognac to French spirits producer more...

Punk band The Pogues launches Irish whiskey

Members of the Irish folk and punk band The Pogues have teamed up with West more...

New alcohol outlet aims for 5,000 stores by 2020

Budget alcohol outlet company Licor Zone aims to open 5,000 stores by 2020 by more...

Irish whiskey given stronger legal protection

New regulations have been introduced in Ireland to strengthen the legal more...

Pernod shakes up board as Asia TR chief leaves

Pernod Ricard has reshuffled its executive board as Con Constandis steps down more...

Dry Fly Distilling announces Irish-style whiskey collaboration

Washington state-based Dry Fly Distilling has partnered with a local whiskey more...

Green tea flavoured whiskey RTD launches in US

A new ready-to-drink flavoured whiskey beverage combining rye whiskey, green more...

Australians swap vodka for gin, research shows

Gin has experienced rapid growth in Australia over the past five years and is more...

Rémy Cointreau reports mixed Q1 performance

Rémy Cointreau generated sales of €223.3 million for the first quarter of more...

Strong demand for coffee shop cocktails

Research by CGA Strategy has identified “huge potential” for serving more...

Historic building transformed into craft distillery

The renovation of a disused historic building has started in Maryland to make more...

Jim Beam launches retailer barrel selection scheme

Beam Suntory has launched a scheme that allows retailers to sample barrels of more...