WORLD WHISKIES – Brand Champions 2012

18th July, 2012 by SB Staff Writer

2012 WORLD WHISKIES BRAND CHAMPION: JAMESON

Jameson’s 2011 results are a demonstration of just how overwhelmingly popular Irish whiskey is in the US at the moment.

The Irish Distillers Pernod Ricard brand saw global volume increase by 19% to 3.8m cases, driven largely by sales in the US, which soared by 29%.

It is the 23rd consecutive year of growth for the brand, which is now achieving double-digit success in 40 markets.

But the fact that Jameson is the only Irish whiskey to shift 1m cases a year shows there is a long way to go for the category to catch its US rivals.

Brown-Forman’s Jack Daniel’s continued to lead the bourbon and US whiskey pack at 10.6m cases, followed by Jim Beam with 5.9m – but it was Maker’s Mark and Wild Turkey that secured double-digit growth.

The Indian whisky market continues to soak up huge volumes from a number of brands, with Officer’s Choice adding nearly 5m cases to snatch Bagpiper’s top spot, overtaking McDowell’s No 1 Reserve in the process.

Bagpiper owner United Spirits can find consolation in double-digit growth for no fewer than seven of its brands, while Pernod Ricard India’s trio of Royal Stag, Imperial Blue and Blenders Pride also made strong gains.

US WHISKEY / BOURBON

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
 JACK DANIEL’S  BROWN-FORMAN  8.9  9.3  9.5  9.6  9.9 10.6  +6%
JIM BEAM BEAM  5.9  6.1  5.9  5.7  5.9  5.9  0%
SEAGRAM’S 7 GROWN DIAGEO  2.5  2.5  2.5  2.5  2.5  2.4  -4%
MAKER’S MARK BEAM  0.7  0.8  0.9  1.0  1.0  1.2  -14%
WILD TURKEY GRUPPO CAMPARI  0.8  0.8  0.8  1.0  1.0  1.1  +11%

Source: ICD Research/The Spirits Business/m cases

INDIAN WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
OFFICER’S CHOICE ALLIED BLENDERS & DISTILLERS 5.1 6.7 6.8 11.1 11.6 16.5 +43%
MCDOWELL NO 1 RESERVE UNITED SPIRITS 8.7 11.5 13.4 13.5 14.3 16.1 +12%
BAGPIPER UNITED SPIRITS 13.0 14.0 15.4 16.3 16.4 16.0 -3%
ROYAL STAG PERNOD RICARD 4.2 5.6 6.8 8.4 10.4 12.5 +20%
OLD TAVERN UNITED SPIRITS 2.6 3.3 4.8 6.8 9.1 11.1 +22%
ORIGINAL CHOICE JOHN DISTILLERS 4.1 6.5 8.8 10.2 10.9 10.7 -2%
IMPERIAL BLUE PERNOD RICARD 2.5 3.1 3.8 4.8 6.1 7.2 +17%
HAYWARD’S FINE UNITED SPIRITS 2.3 2.3 2.8 4.1 4.7 6.2 +32%
DIRECTOR’S SPECIAL UNITED SPIRITS 3.8 3.7 4.0 4.4 4.5 4.5 0%
8PM RADICO KHAITAN 4.2 3.9 3.2 3.6 3.9 4.3 +10%
BLENDERS PRIDE PERDNOD RICARD 1.2 1.5 1.9 2.3 2.8 3.5 +23%
GOLD RIBAND UNITED SPIRITS 1.7 1.6 1.8 2.7 2.3 3.1 +36%
MCDOWELL’S GREEN LABEL* UNITED SPIRITS 1.9 1.8 1.7 2.0 2.5 2.9 +15%
DIRECTOR’S SPECIAL BLACK UNITED SPIRITS 0.9 1.3 1.8 2.0 2.9 2.9 +1%
SIGNATURE RARE UNITED SPIRITS N/A N/A N/A 1.1 1.3 1.6 +18%
ROYAL CHALLENGE UNITED SPIRITS 1.1 1.2 1.3 1.3 1.2 1.4 +16%

* Previously known as GILBEY’S GREEN LABEL
Source: ICD Research/The Spirits Business/m cases
IRISH WHISKEY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
JAMESON PERNOD RICARD 2.2 2.5 2.7 2.7 3.2 3.8 +19%

Source: ICD Research/The Spirits Business/m cases

CANADIAN WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
CROWN ROYAL DIAGEO 4.7 5.0 5.0 4.9 5.0 5.0 0%
BLACK VELVET CONSTELLATION 2.1 2.1 2.1 2.1 2.1 2.1 0%
CANADIAN CLUB BEAM 2.1 2.1 2.0 2.0 2.0 1.9 -3%
CANADIAN MIST BROWN-FORMAN 2.0 1.9 1.9 1.8 1.8 1.7 -5%
SEAGRAM’S VO DIAGEO 1.3 1.3 1.2 1.2 1.1 1.1 0%
WINDSOR CANADIAN BEAM N/A N/A N/A 1.0 1.0 1.0 0%

Source: ICD Research/The Spirits Business/m cases

JAPANESE WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
KAKUBIN SUNTORY 1.6 1.6 1.7 2.3 2.8 2.6 -7%
BLACK NIKKA ASAHI 1.5 1.4 1.2 1.3 1.7 1.6 -6%

Source: ICD Research/The Spirits Business/m cases

SPANISH WHISKY

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
DYC BEAM 1.4 1.4 1.2 1.2 1.2 1.0 -11%

Source: ICD Research/The Spirits Business/m cases

SEE OTHER CATEGORIES
GIN
COGNAC / BRANDY
LIQUEURS
RUM
SCOTCH WHISKY
WORLD WHISKIES
SPECIALITIES
TEQUILA
VODKA

 

Leave a Reply

If that's interesting, how about these?

Major US distributor charged with smuggling

Republic National Distributing Company – the second largest drinks more...

Royal Brackla heads to Korea with TR activation

Bacardi Global Travel Retail has partnered with The Shilla Duty Free Seoul in more...

Glen Grant unveils redesign and new whiskies

Glen Grant is set to launch three new Scotch whiskies aged between 12- and more...

Macallan completes Six Pillars with 65-year-old

The Macallan has completed its Six Pillars Collection with a 65-year-old Scotch more...

Diageo to de-list debt on NY Stock Exchange

Diageo is planning to voluntarily de-list certain debt securities from the New more...

ARI sees overseas profits soar 19%

Travel retailer Aer Rianta International (ARI) saw both its overseas profits more...

Ian Macleod Distillers agrees £60m bank loan

Scotch whisky producer Ian Macleod Distillers has secured a £60 million more...

Scotch industry urges UK-Scottish partnership

The Scotch Whisky Association has called for the Scottish and UK governments to more...

Bhakta 'thrown off' WhistlePig board

WhistlePig Rye Whiskey founder Raj Bhakta has been “thrown off” of the more...

Brits waste nearly two years of life hungover

The average adult in the UK will spend nearly two years of their life suffering more...

Ballantine’s Brasil touches down in Asia

Ahead of the Rio Olympics this summer, Pernod Ricard Travel Retail Asia has more...

Beam Suntory names CFO amid new structure

Beam Suntory has named John Owen as its new chief financial officer at the same more...

Pernod drives Absolut Elyx focus in US

As Pernod Ricard attempts to claw back growth for Absolut vodka, the group has more...

Hangar 1 creates '60% fog' vodka

California-based distiller Hangar 1 has released Fog Point, a more...

US whiskey brands 'pushing envelope' of flavour

Far from being reliant on its core expressions, American whiskey is seeking to more...

Calls for more training among craft distilleries

As the craft distilling industry continues its rapid growth, calls have more...

Double-digit sales growth for United Spirits

India’s United Spirits has reported net sales growth of 13% in 2015/16 more...

Beluga vodka to make Vinexpo HK debut

Russian spirits producer Synergy is taking Beluga vodka to Vinexpo Hong Kong more...

Limited edition Absolut MIX on sale in Pacific TR

Absolut has launched a limited edition kaleidoscopic print bottle design into more...

Botran Rum: a brand history

As Botran Rum celebrates its 75th anniversary, SB discovers the family more...