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SPECIALITIES – Brand Champions 2012
2012 SPECIALITIES BRAND CHAMPION: APEROL
For such a niche, speciality spirit with a long history spanning back to the early 20th century, Aperol has seen sales rapidly gain momentum over the past six years.
With 2.6m cases shipped to markets around the world, the distinctive orange bitters now accounts for 12% of owner Gruppo Campari’s total sales (up from 9% in 2010), making it the company’s largest brand by sales.
More than half of Aperol’s sales have been achieved outside Italy, with steady progress made in Germany and Austria in particular. The brand has also recently been launched widely across Europe, while Campari spies further growth opportunites elsewhere around the world.
At the top of the rankings, Jägermeister posted a steady 3% increase in volumes last year, matched by Fernet-Branca, another favourite of bars the world over.
Pernod Ricard’s anis twins, Ricard and Pastis 51, returned to growth with double-digit sales rises, and premium cachaça Velho Barreiro continued its steady progress, hitting 8.4m cases.
BITTERS
BRAND | OWNER | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | CH |
---|---|---|---|---|---|---|---|---|
JAEGERMEISTER | MAST-JAEGERMEISTER | 5.7 | 6.1 | 6.4 | 6.4 | 6.6 | 6.8 | +3% |
FERNET-BRANCA | FERNET BRANCA | 2.9 | 3.1 | 3.3 | 3.2 | 3.3 | 3.4 | +3% |
CAMPARI | GRUPPO CAMPARI | 2.9 | 2.9 | 2.9 | 2.7 | 2.8 | 2.9 | +3% |
APEROL | GRUPPO CAMPARI | 1.0 | 1.2 | 1.3 | 1.7 | 2.0 | 2.6 | +31% |
AMARO RAMAZZ0TTI | PERNOD RICARD | 1.3 | 1.2 | 1.2 | 1.0 | 1.2 | 1.2 | -1% |
Source: ICD Research/The Spirits Business/m cases
ANIS
BRAND | OWNER | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | CH |
---|---|---|---|---|---|---|---|---|
RICARD | PERNOD RICARD | 5.7 | 5.8 | 5.5 | 5.4 | 5.4 | 6.2 | +15% |
PASTIS 51 | PERNOD RICARD | 1.5 | 1.5 | 1.4 | 1.3 | 1.3 | 1.4 | +13% |
Source: ICD Research/The Spirits Business/m cases
CACHACA
BRAND | OWNER | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | CH |
---|---|---|---|---|---|---|---|---|
PIRASSUNUNGA 51 | COMPANIA MULLER DE BEBIDAS | 22.6 | 21.5 | 22.0 | 19.5 | 19.5 | 18.6 | -5% |
VELHO BARREIRO | TATUZINHO | 7.1 | 7.2 | 7.4 | 7.7 | 8.0 | 8.4 | +5 |
Source: ICD Research/The Spirits Business/m cases