Bacardi GTR

Covid-19 vaccine could see travel recover in six months

Once a Covid-19 vaccine is widely available, international travel could rebound in six months but business travel will remain suppressed, Mohit Lal, chair and CEO of Pernod Ricard Global Travel Retail, has said

Bacardi GTR names new marketing head

Ignacio Vázquez will move to the Bacardi Global Travel Retail team in July as global head of marketing

Bacardi GTR taps into trend for personalisation

Bacardi Global Travel Retail has launched a new campaign at Frankfurt Airport that allows customers to personalise a bottle of Bacardi Carta Blanca

Top 10 virtual reality spirits activations

The spirits world has entered into a cutting-edge era of marketing, making use of innovative technologies like never before. Here's our round-up of 10 head-turning virtual reality spirits activations

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