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Bacardi GTR and Virgin unveil virtual reality bar tour

Bacardi Global Travel Retail has teamed up with Virgin Atlantic to launch a virtual reality cocktail tour of the world’s best bars for Virgin’s Clubhouse customers.

The virtual reality experience takes customers on a tour of some of the world’s best bars

Running through until the end of 2017, the ‘Immersive Digital 360 Drinks Experience’ brings signature drinks from bar’s around the world through a virtual reality tour.

Bars taking part include Dandelyan, London; White Lyan, London; BlackTail, New York; Smugglers Cove, San Francisco; The Walker Inn, Los Angeles, Columbia Room, Washington; Ruka, Boston; and Employees Only, New York.

Customers can order a cocktail from New York, for example, while sat at Heathrow, and be transported to the partner bar. After watching the cocktail made right in front of the customer in the actual bar and removing the headset, the drink is ready to be enjoyed.

To create the experience, Virgin Clubhouse food and beverage manager, Mark Murphy, travelled the world filming the bars in high definition 360-degree video.

“This is a unique bar experience and we’re looking forward to delighting our Clubhouse customers with a combination of technology, excellent cocktails from across the Bacardi portfolio and world class mixology skills,” said Murphy.

“Bacardi shares our ambition and commitment to bring genuinely original experiences to our Clubhouse customers.  The bars we have partnered with are recognised as the very best in the world and, with the extensive range of cocktail choices from award-winning bartenders on the menu, presented with an extraordinary immersive digital experience, we have made this a very special and unique opportunity that transports our customers around the world before they fly.”

Aude Bourdier-Rocourt, regional director Europe, Bacardi Travel Retail added: “Working with Virgin Atlantic over five years has been a journey of shared discovery and adventure as we both push ourselves each year to elevate drinking experiences for discerning travellers.

“The people we reach in the Virgin Clubhouse are the same customers who enjoy drinking Bacardi spirits in their cocktails in leading bars around the world. We want them to enjoy a similarly excellent standard in the Clubhouse, served with an original and unforgettable twist on 21st century travel.”

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