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Top 10 marketing moves from April 2025
Top 10 spirits launches from April
Top 10 cocktail recipes for May 2025
Top 10 marketing moves from April 2025

Top 10 marketing moves from April 2025

With DJ link-ups and dance-centred campaigns, spirits brands were feeling the music with their marketing moves last month…

By Rupert Hohwieler
Top 10
Top 10 spirits launches from April

Top 10 spirits launches from April

Liqueurs led the way for new product development in April, while spirits brands also tapped into lower ABV and RTD…

By Rupert Hohwieler
Top 10
Top 10 cocktail recipes for May 2025

Top 10 cocktail recipes for May 2025

Summer is nearly upon us in the Northern Hemisphere, so we've dug into our big bag of warm weather recipes…

By Rupert Hohwieler
Top 10
May 2025

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US agrees UK trade deal but 10% tariff remains

The terms of the US-UK trade deal remain narrow, but the move reinforces Donald Trump’s plan to enact a 10%…

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Top 10 marketing moves from April 2025

Top 10 marketing moves from April 2025

With DJ link-ups and dance-centred campaigns, spirits brands were feeling the music with their marketing moves last month…
Top 10 spirits launches from April

Top 10 spirits launches from April

Liqueurs led the way for new product development in April, while spirits brands also tapped into lower ABV and RTD…
Top 10 cocktail recipes for May 2025

Top 10 cocktail recipes for May 2025

Summer is nearly upon us in the Northern Hemisphere, so we've dug into our big bag of warm weather recipes…
SB’s most-read stories in April 2025

SB’s most-read stories in April 2025

As one particular whisky launch makes its second appearance in our most-read stories roundup, much of the rest of this…
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Trends, challenges and the future of cocktail culture

Trends, challenges and the future of cocktail culture

The founder of Cocktail Club explains how leveraging the influence of the on-trade and digital education can drive sales growth…
‘Tariffs hurt’: navigating the impact on transatlantic trade

‘Tariffs hurt’: navigating the impact on transatlantic trade

With uncertainty looming about additional tariff hikes in the future, how can the spirits industry mitigate the potential impact?…
Motherhood, menopause and supporting women in spirits

Motherhood, menopause and supporting women in spirits

Is the spirits industry improving its support of women looking to climb the corporate ladder or found their own businesses?…
Bonding over Bourbon: a Q&A with Ian Somerhalder

Bonding over Bourbon: a Q&A with Ian Somerhalder

A highlight from ProWein, watch our exclusive Q&A and whiskey tasting with Brother’s Bond Bourbon's Ian Somerhalder…
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