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How can Australian spirits win at home and away?
Rum producers spring into action against climate change
Emily Harris: how to harness the power of PR for your brand
How can Australian spirits win at home and away?

How can Australian spirits win at home and away?

Australia’s operating environment may make it difficult for homegrown spirits to win domestically and abroad, but it’s not impossible…

By Rupert Hohwieler
Feature
Rum producers spring into action against climate change

Rum producers spring into action against climate change

The climate crisis is causing rum producers to take action to ensure the long-term health of sugarcane for their spirits…

By Nicola Carruthers
Feature
Emily Harris: how to harness the power of PR for your brand

Emily Harris: how to harness the power of PR for your brand

Media is a powerful storytelling tool – but how can spirits brands utilise the power of PR to grow their businesses?…

By Melita Kiely
Headline
October 2025

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Sazerac plans $38m Indiana expansion

Fireball owner Sazerac has invested more than US$38 million to expand its New Albany operations in Indiana, US…

By Nicola Carruthers |
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SB's top picks

Top 10 spirits launches in September 2025

Top 10 spirits launches in September 2025

September has made this year's holiday shopping list 10 bottles longer, thanks to an array of exciting new spirits launches…
Top 10 marketing moves from September 2025

Top 10 marketing moves from September 2025

Spirits brands were in full-on marketing mode in September, with one move in particular worth making a song and dance…
World’s hottest bar openings from summer 2025

World’s hottest bar openings from summer 2025

Excuse us if our thoughts are still on summer – the season’s hottest bar openings are lingering in our minds…
Top 10 cocktail recipes for October 2025

Top 10 cocktail recipes for October 2025

Autumn is in the air, which means you'll find pumpkin spice, chai, and more seasonal flavours in this month’s roundup…
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Ian Somerhalder joins SB for annual Travel Retail Beach Party

Ian Somerhalder joins SB for annual Travel Retail Beach Party

Hundreds of delegates joined The Spirits Business for a sundowner during the annual Travel Retail Beach Party after day one of the TFWA conference in…
Kahlúa ‘swirls up the drama’ with Salma Hayek Pinault

Kahlúa ‘swirls up the drama’ with Salma Hayek Pinault

Actor Salma Hayek Pinault has reprised her partnership with Kahlúa for a new campaign that spotlights the brand's Dunkin’ Caramel…
Bar Attitude spotlights London’s influence on bar culture

Bar Attitude spotlights London’s influence on bar culture

Episode four of Bar Attitude by Three Cents follows industry veteran Anna Sebastian as she charts London's impact on the global…
Dragons’ Den success sees Mother Root sales soar 2,000%

Dragons’ Den success sees Mother Root sales soar 2,000%

Alcohol-free apéritif Mother Root has secured investment from entrepreneur Steven Bartlett after appearing on BBC show Dragons’ Den…
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