Menu Menu
sb Awards Latest issue Subscribe
Search Close
Close Menu
Cocktail stories: Get the MSG?, Cat Bite Club
Are national drink days creating too much noise at the bar?
Top marketing moves from February 2026
Cocktail stories: Get the MSG?, Cat Bite Club

Cocktail stories: Get the MSG?, Cat Bite Club

Singapore’s Cat Bite Club takes inspiration from savoury cocktails like the Michelada and the Bloody Mary, but adds an Asian…

By Lauren Bowes
Feature
Are national drink days creating too much noise at the bar?

Are national drink days creating too much noise at the bar?

With more than 100 drinks awareness days now crowding the calendar, are these celebrations still worth toasting, or are they…

By Georgie Collins
Feature
Top marketing moves from February 2026

Top marketing moves from February 2026

From the Brits to the Super Bowl LX, spirits brands took their marketing plans absolutely everywhere in February…

By Rupert Hohwieler
Top 10
March 2026

Top stories

Brown-Forman CEO wagers on Woodford

The CEO of Brown-Forman reveals which brand could drive the group's value growth over the next decade…

By Nicola Carruthers |
News


Upcoming event

The Asian Spirits Masters 2026

The Spirits Business will stage The Asian Spirits Masters competition in a drink to find and reward the finest Asian Spirits brands on the world...

Click here for more information
Upcoming event

The Cognac Masters 2026

The Spirits Business will stage The Cognac Masters competition in a drive to find and reward the finest Cognac brands on the world stage. Chaired...

Click here for more information
Upcoming event

The Tonic & Mixer Masters 2026

The Spirits Business hosts The Tonic & Mixer Masters competition in a drive to find and reward the finest Tonic & Mixer brands on the...

Click here for more information
Upcoming event

The Brandy Masters 2026

The Spirits Business will stage The Brandy Masters competition in a drive to find and reward the finest brandy brands on the world stage. Chaired...

Click here for more information
Upcoming event

Pre-Mixed & RTD & Hard Seltzer 2026

The Spirits Business is proud to announce the Pre-Mixed & RTD & Hard Seltzer, the most extensive competition in the Global Spirits Masters series.

Click here for more information
Upcoming event

Entries open for The Spirits Business Awards 2026

Did your brand, bar or distillery excel last year? If so, take note – The Spirits Business Awards 2026 is now open for entries

Click here for more information
View all

The spirits business – latest issues

March 2026
February 2026
The Brand Champions 2025

Events

View all

The Global Spirits Masters

SB's top picks

Top marketing moves from February 2026

Top marketing moves from February 2026

From the Brits to the Super Bowl LX, spirits brands took their marketing plans absolutely everywhere in February…
The world’s hottest bar openings from winter

The world’s hottest bar openings from winter

The wind blew in a number of exciting openings over winter, with new additions to the bar scenes in London,…
Top cocktail recipes for March 2026

Top cocktail recipes for March 2026

What better way to ring in spring than by making a few well-earned cocktails? From Juleps to Margaritas, here are…
Top spirits launches from February 2026

Top spirits launches from February 2026

February might have been short, but that didn't stop spirits brands from rolling out plenty of exciting new products…
More top picks

Recent articles

On-trade

Marketing

Travel retail

People

Features

Partner content

TV
Ricky Gervais’ Ellers Farm debuts inaugural whisky

Ricky Gervais’ Ellers Farm debuts inaugural whisky

North Yorkshire distillery Ellers Farm, co-owned by Ricky Gervais, has unveiled its inaugural single malt English whisky: Three Ridings…
New documentary tells Old Forester’s story

New documentary tells Old Forester’s story

The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary…
Seedlip partners with Real Housewives star for Dry January

Seedlip partners with Real Housewives star for Dry January

Diageo-owned non-alcoholic 'spirit' Seedlip has teamed up with TV personality Dorinda Medley for its 'Yeah, It's a Drink' campaign…
Sarah Jessica Parker signs on as Tanqueray global ambassador

Sarah Jessica Parker signs on as Tanqueray global ambassador

Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand's global ambassador…
Watch sbTV

Subscribe to our newsletters

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No

The Spirits Business
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.