CleanCo eyes growth with Cask Liquid Marketing partnership
Cask Liquid Marketing has been appointed the exclusive UK on-trade partner for non-alcoholic ‘spirits’ brand CleanCo as it seeks to accelerate its growth within the hospitality sector.
The partnership marks the next phase of CleanCo’s UK expansion, with Cask leading on-trade sales and brand activation nationwide.
Through the partnership, CleanCo will be integrated into Cask Liquid Marketing’s on-trade programmes, helping to expand distribution, strengthen bartender advocacy, and build further awareness of the alcohol-free ‘spirits’ category across the UK hospitality sector.
Cask’s focus will be on increasing CleanCo’s presence behind the bar in premium hospitality groups, cocktail bars, hotels, members’ clubs and leading pub operators.
Billy Paretti, CEO of CleanCo, said: “Moderation is reshaping drinking culture, and the on-trade is where the alcohol-free category truly comes to life. Bartenders play a critical role in shaping how consumers discover and experience new drinks.
“Partnering with Cask gives us the relationships and expertise to expand CleanCo’s presence behind the bar and bring premium alcohol-free cocktails to more venues across the UK.”
Working closely with bartenders and operators, the partnership will also prioritise cocktail menu placements, bartender engagement, and stronger back-bar visibility as demand for alcohol-free cocktails continues to grow.
CleanCo is currently listed in more than 1,200 UK venues and has tripled its on-trade footprint since 2024.
The brand notes that its recent listings with groups including Buzzworks and The Evolv Collection highlight a growing demand for premium alcohol-free ‘spirits’ that deliver the flavour and cocktail experience consumers expect.
Last year, English cricketer Ben Stokes took a stake in CleanCo as part of a wider US$5 million fundraise for the company.
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