Licor 43 enters Spritz market
Zamora Company-owned Licor 43 has created a ready-to-drink (RTD) Lemon Spritz in a pivot away from cream-based serves.
The Spanish brand originally launched an RTD range in 2020 called Cocktail 43 Fresco, which paired its flagship liqueur with real fruit juices.
The line expanded to include RTDs made with milk and coffee, as well as coconut milk.
More recently, Licor 43 has leaned towards more indulgent options, launching variants of its flagship liqueur in flavours such as Chocolate, Crème Brûlée and Caramel Cookie.
Its new Cocktail 43 Lemon Spritz has launched in the Benelux region, with the brand describing it as a ‘strategic step’ in its evolution. The product is said to align with ‘global consumer trends that prioritise convenience, freshness, and premium quality’.
Canned at 5.6% ABV, the Spritz features Licor 43’s signature vanilla and botanical notes, accompanied by a ‘bubbly burst’ of lemon. Each 250ml can retails for €2.29 (US$2.66).
The brand said the product will strengthen its presence on supermarket shelves with a high-rotation format.
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