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News
Licor 43 debuts crème brûlée-inspired liqueur
Spanish drinks firm Zamora Company has introduced a crème brûlée flavour to its Licor 43 liqueur range.
The new crème brûlée flavour will join chocolate and vegan horchata in the brand’s collection, as well as coffee liqueur Baristo, and the flagship liqueur that was made from a ‘secret’ family recipe with 43 ingredients.
The Spanish brand aims to capitalise on increased consumer interest towards indulgence.
Oliver Svatek, Zamora’s global brand director, commented: “Traditionally, crème brûlée includes some vanilla essence, and this is one of our 43 signature ingredients, so we had a good feeling about this perfect match.”
”Licor 43 has a history of playing a key role in the after-meal occasion, whether with or in place of dessert or coffee and the success of Licor 43 Chocolate showed us scope for further creamy fusions. This time, we’ve added a dash of salted caramel to bring a modern edge.’’
The limited edition release is described by the brand as having a ‘creamy colour with a subtle orange tint, with a taste and aroma that evokes memories of homemade desserts’. It also fuses Licor 43 Original’s ‘botanic and citrusy’ tones with ‘toasted sugar and vanilla’ for a salty finish.
The crème brûlée variant is recommended served either chilled or over ice, and will debut in the Netherlands for RSP €22.49 (US$24.06), before hitting the global market.
Next month Licor 43 will host the final of the 2023 Bartenders & Baristas Challenge, taking place in Madrid between 16-19 October.