Licor 43 launches chocolate flavourBy Nicola Carruthers
Zamora Company has released a limited edition chocolate-flavoured Licor 43 liqueur to celebrate the brand’s 75th anniversary.
The new Licor 43 Chocolate is the final product to be introduced as part of the anniversary celebrations.
The release follows the launch of the brand’s vegan Horchata liqueur last year and several ready-to-drink products in 2021: Carajillo, Cocktail 43 Fresco Apple, Cocktail 43 Milk and Cocktail 43 Nitro & Coffee.
According to the company, Licor 43 and chocolate was a popular combination in Spain in the 1970s and 1980s, and today many of the brand’s cocktail creations include chocolate as one of their ingredients.
“Just like coffee, chocolate has long had its place in Licor 43’s story,” explained Julian Fernandez, global marketing and innovation director for spirits at Zamora Company.
“Since 2017, we have worked with Danish chocolatier Anthon Berg for their Licor 43-flavoured bonbons, and ever since we joined the world of social media we have found that our posts involving chocolate desserts with Licor 43 are among the most successful interactions we have with our consumers.
“Our mission is to bring excitement, dynamism and passion to the liqueur category, attracting new consumers around the world with innovative drinks releases.”
Bottled at 16% ABV, the chocolate-flavoured variant has an RRP of €22.99 (US$26.66) in the Netherlands and will be available for a limited time globally.
The brand is also supporting the activities of the Cocoa Horizons Foundation, which aims to improve the livelihoods of cocoa farmers and their communities.
Spanish drinks producer Zamora Company saw its turnover drop by 17.2% to €172 million (US$205m) in 2020, following a ‘challenging’ year.