El Tequileño lands in Turks and Caicos
Charter Brands has appointed The Wine Establishment as distributor for El Tequileño Tequila in the Turks and Caicos Islands.
According to Charter Brands and The Wine Establishment, the Turks and Caicos Islands are showing promising signs of growth for the premium Tequila category.
Gregory Greatrex, owner of The Wine Establishment, commented: “We are excited to launch El Tequileño in the Turks and Caicos Islands, a market we believe holds substantial growth potential for premium Tequila. The quality of the Tequila, its refinement, and commitment to value and accessibility made us choose the brand among others.
“At The Wine Establishment, we are dedicated to curating a portfolio that exemplifies excellence and value for our customers, and El Tequileño perfectly aligns with our vision. We firmly believe that the Turks and Caicos’ Tequila market is ready to be shaken up, and we are looking forward to the launch of the brand in our island country.
Greatrex added: “Our collaboration with Charter Brands builds on years of expertise in brand building in the Turks and Caicos and mutual appreciation on both sides. With the support of Charter Brands, we will initially market El Tequileño to the luxury resorts and numerous fine dining restaurants.”
El Tequileño offers multiple Tequila expressions, including blanco, reposado, still-strength blanco, Reposado Rare, and anejo Grand Reserva.
Emilio Ahumada, export sales manager at Charter Brands, said: “The arrival of El Tequileño in Turks and Caicos marks an exciting step in our continued expansion across the Caribbean. As a brand with a rich legacy and exceptional quality, El Tequileño has earned the trust of top hospitality venues, becoming the house pour Tequila in many on-trade accounts.
“Our partnership with The Wine Establishment is key to unlocking the potential of this new market. Their expertise, local knowledge and passion for premium spirits make them an ideal partner for introducing El Tequileño to Turks and Caicos. We’re confident this collaboration will be a great success and look forward to building a strong presence together.”
As the export partner of El Tequileño Tequila, Charter Brands has achieved global success for the brand, expanding its reach to more than 35 markets through strategic distribution partnerships.
The Tequila, which has been dubbed ‘Mexico’s best-kept secret’, can be found in markets in Asia, France, Cyprus, The Netherlands, Croatia, Denmark, and Georgia.
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