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News
El Tequileño heads to Cyprus with Ghalanos
Charter Brands has secured distribution for El Tequileño in Cyprus via a partnership with Ghalanos.
Ghalanos will introduce El Tequileño’s Tequila portfolio in the on-trade and off-trade channels in Cyprus. The distributor’s portfolio also includes Cointreau and Jägermeister.
Elena S Ghalanos, managing director of Othon Ghalanos Group, said: “We are very happy to join forces with El Tequileño, as it combines the finest qualities necessary for growing success.
“It is a family business, with a strong tradition of expert know-how and the use of the best raw materials as well as a legacy of passion and commitment thriving for four generations, ensuring the recognition of this brand’s superior quality through numerous and notable distinctions.
“It is a perfect fit for our portfolio, which includes prestigious brands such as Glenmorangie, Ardbeg, the Rémy-Cointreau portfolio, Jägermeister, Plomari, Veuve Clicquot, Louis Roederer, Henkell-Freixenet, Mateus, Antinori, Familia Torres and many more, entrusted to us for many decades now, in long-standing exclusive relationships built on mutual respect and trust.
“We also appreciate the support of Charter Brands who are successfully growing the global presence of El Tequileño together with the brand owners.”
Charter Brands has helped El Tequileño launch in several new markets recently, including South Korea and the Netherlands.
Sinéad Van Zijl, export sales manager at Charter Brands, commented: “We are thrilled to announce Ghalanos as the exclusive distributor for El Tequileño in Cyprus. Its rich legacy, spanning over nine decades, and its stellar reputation in the wines and spirits industry, make it the ideal collaborator to launch El Tequileño to the market.
“We are confident that the experienced and dynamic team will successfully introduce and elevate the brand in the Cypriot market.
“This alliance with such a distinguished distributor aligns seamlessly with our commitment to excellence and tradition and we look forward to a prosperous journey together.”