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El Tequileño heads to Georgia
Charter Brands has partnered with Tbilisi-based distributor Unicorn Solutions to launch El Tequileño Tequila in Georgia.
The brand will enter Georgia for the first time with its three varieties, blanco, reposado and Platinum.
Sinéad Van Zijl, business development manager at Charter Brands, commented: “El Tequileño’s recent accolades highlight its unmatched quality and craftsmanship.
“Together, we’re excited to introduce this iconic, award-winning brand to a new audience and celebrate the start of an incredible journey.”
El Tequileño, referred to by the brand as ‘Mexico’s best-kept secret’, has gained momentum in recent years with the support of Charter Brands.
The Tequila brand is available in more than 40 markets worldwide as the category continues to boom.
Over the past year, the brand has been launched in China, Hong Kong, Singapore, France, the Netherlands, South Korea and Cyprus.
Nika Kikava, brand manager at Unicorn Solutions, said: “Partnering with El Tequileño represents our commitment to offering only the highest quality products to Georgian consumers.
“We are confident this exceptional Tequila will quickly become a favourite among those who value authenticity and excellence.”
At The Spirits Business Awards 2024, El Tequileño took home the Tequila Brand of the Year prize.
Last year, the brand released a limited edition extra añejo to celebrate its 65th anniversary and partnered with Latin-American-inspired venue Side Hustle in London to create an exclusive añejo bottling.
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