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Three Sixty Vodka lands in UK
By Miona MadsenSchwarze und Schlichte-owned German vodka brand Three Sixty has partnered with distributor Disaronno International for its UK launch.

The German vodka brand made its UK debut in January 2025 with an exclusive distribution deal with Disaronno International UK.
Dirk Hasenbein, CEO of Schwarze und Schlichte, said: “As part of our international strategy, this first stage of our investment in the UK, and our partnership with Disaronno International UK, we have defined a strong strategy together that will give our brand distribution, presence, and visibility. We clearly wish to replicate our success of the last 10 years in Germany in the dynamic UK market.
“Initially, we will concentrate on the brand’s core references before ultimately expanding the strategy to other bottle formats and other expressions. This worked in Germany, allowing Three Sixty Vodka to penetrate the market at all levels and offer solutions to consumers in a wide range of opportunities.”
The German vodka is distilled four times, diamond-filtered and bottled at 37.5% ABV.
The brand also offers a range of ready-to-drink (RTD) cocktail cans with an ABV of 5% and a 20% ABV lower-alcohol spirit.
Marc Richardson, managing director and UK country manager of Disaronno International UK, described the vodka as “the ideal partner to integrate in our portfolio and complement our strategy”.
He also cited the popularity of Espresso Martinis in the UK.
“The Espresso Martini is the fourth most-sold cocktail in the UK, and we are confident that Three Sixty Vodka and Tia Maria Espresso Martini are going to take the market by storm – as will the other serves of our vodka partner,” he added.
Schwarze und Schlichte acquired Three Sixty in 2008 and, since the end of 2022, it has been among the leading premium vodka brands in Germany.
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