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Three Sixty Vodka debuts canned cocktails
Vodka brand Three Sixty has added two canned cocktails to its ready-to-drink (RTD) portfolio: an Espresso Martini and a Pornstar Martini.
Both flavours have an ABV of 10% and will be available for €2.69 (US$2.93) per 250ml slimline can.
Three Sixty said the Espresso Martini is characterised by ‘gentle sweetness, complemented by the ‘subtle bitterness of Arabica coffee beans’.
Meanwhile, the brand described the Pornstar Martini as being ‘tropical-fruity’, while striking a balance between ‘vanilla sweetness and maracuja-and-lime-based acidity’ and a ‘pleasant sparkling wine aroma’.
The brand cited NIQ data taken from August 2023, which revealed the Espresso Martini and Pornstar Martinis as two of the most popular cocktails in bars, as well as the trend of consumers wanting a ‘high-quality cocktail experience on the go’, as reasons for the launch.
The RTDs will be supported by point-of-sale (POS) tools both digitally and in-stores.
Three Sixty is distributed in Europe, including Germany, Austria, the Netherlands, France, Switzerland, and Belgium.
Its RTD range already includes a selection of pre-mixed cans, which see its vodka mixed with ingredients such as dark berry, lemon and peach.
The vodka is distilled four times.
According to Nielsen data from 2022, based on sales volume, the brand is the number one premium vodka in its home country, Germany.