Top 10 biggest-selling vodka Brand Champions 2026
While the world’s biggest-selling vodka brand saw another year of decline, the rest of the top five all posted solid growth in 2025.
Assessing The Brand Champions 2026 report, last year showed why vodka brands should not be overlooked in the spirits world.
The category has proven time and again that it is a strong workhorse, with the majority of the category’s biggest-selling brands securing significant sales, and all but two brands in the top 10 in growth in 2025.
One of the brands in decline was the undisputed biggest-selling vodka, Diageo’s Smirnoff, which, while comfortably top, will still be wondering how to get back on the right side of growth.
With growing competition from other categories, such as Tequila and ready-to-drink (RTD) products, the overall category posted a flat performance last year (up 0.08%), according to Euromonitor data.
This year’s Vodka Brand Champion was Ukraine’s Morosha, owned by Global Brands, which repeated the success for the country after Nemiroff’s triumph in the 2025. Nemiroff decided not to participate in this year’s report.
So how did the world’s biggest vodka brands get on in 2025? Scroll down to see the biggest performers.
The full Brand Champions 2026 report is free to read online.
10. Arkhangelskaya
Owner: Novabev
2021 3.3 | 2022 4.0 | 2023 4.4 | 2024 4.7 | 2025 4.9
Growth: 4.6%
Place last year: 9
Though it fell a place from last year, Arkhangelskaya posted its highest sales figure since its launch in 2015 with 4.6% growth as it edged towards five million cases.
The brand’s owner, Russian company Novabev, was hit by cyber attack in July last year, which disrupted its Winelab retail business.
9. New Amsterdam
Owner: Gallo
2021 5.1 | 2022 5.1 | 2023 4.9 | 2024 5.1 | 2025 4.95
Growth: -3.8%
Place last year: 8
Gallo’s New Amsterdam Vodka took a stumble last year, which brought its sales to just below 5m cases. Its results were mostly in line with its sales from the past five years, where it has consistently hovered around the five-million mark.
Gallo updated the brand’s look last April with a new logo, label and icon to boost its visibility on shelves, but it may need another year for the makeover to pay off.
8. Pshenychna Sl’oza
Owner: Global Spirits
2021 n/a | 2022 n/a | 2023 n/a | 2024 2.1 | 2025 6.1
Growth: 190.5%
Place last year: n/a
One to watch, and marking its debut as a top 10 best-selling vodka brand, Global Spirits-owned Pshenychna Sl’oza really put its foot on the gas in 2025, having only launched the year prior, with a superb 190.5% jump to 6.1m cases.
The brand is also known as Finest Wheat, and Global Spirits put some of its rocket rise down to demand in Europe for quality mid-priced products, with Pshenychna Sl’oza made from durum wheat, ultra-soft water, and a seven-stage filtration process.
It was also the only vodka to be named in the top 10 fastest-growing spirits of 2025.
7. Magic Moments
Owner: Radico Khaitan
2021 3.7 | 2022 4.8 | 2023 6.2 | 2024 7.1 | 2025 8.2
Growth: 14.6%
Place last year: 7
Indian vodka Magic Moments, owned by Radico Khaitan, is nearly five million cases stronger than it was in 2021, after registering sales of 8.2m cases in 2025. The brand first surpassed 5m in 2023 and seems on track to pass the next big milestone in the coming years.
The brand also welcomed a stablemate last July when Radico Khaitan introduced premium saffron-infused vodka The Spirit of Kashmyr into the high-end segment of the category.
6. Żubrówka
Owner: Maspex Group
2021 10.8 | 2022 10.5 | 2023 9.5 | 2024 9.5 | 2025 9.2
Growth: -3.3%
Place last year: 6
Despite a flurry of activity in recent years, from debuting a canned soda to new flavours and even a brand refresh, Polish vodka Żubrówka was unable to curb another year of decline after falling by 3.3% to 9.2m cases.
The brand’s range includes its flagship bison grass vodka, flavoured expressions, and a premium-positioned crystal-clear Biala variant, which has seen 39.4% year-on-year growth in the UK according to its distributor in the market, Paragon Brands.
Żubrówka has an ambition of becoming the number two branded vodka in the UK by 2027, so perhaps the targeted approach in a market known for having an appetite for vodka could turn its overall growth around next year.
5. Hlibny Dar
Owner: Bayadera Group
2021 9.2 | 2022 8.6 | 2023 9.1 | 2024 10.0 | 2025 10.5
Growth: 5.0%
Place last year: 5
Bayadera Group’s Hlibny Dar vodka backed up its strong performance in 2024, where it passed 10m cases, with another commendable rise to 10.5m cases.
The Ukrainian vodka brand’s sales may have suffered from Russia’s invasion, which began in February 2022, but it has since rebounded to post three successive years of growth.
4. Morosha
Owner: Global Spirits
2021 7.9 | 2022 6.2 | 2023 9.4 | 2024 10.3 | 2025 11.2
Growth: 8.3%
Place last year: 4
Global Spirits-owned Morosha was our awarded the title of Vodka Brand Champion this year – a title well earned after a 2025 in which it jumped by almost one million cases, from 10.3m to 11.2m. In a tough market, this growth was no mean feat.
Also noteworthy was its recovery from 2022, with the brand almost doubling its volume sales since that time. Like its fellow Ukranian brand above, Morosha was also impacted by Russia’s invasion.
3. Khortytsa
Owner: Global Spirits
2021 10.9 | 2022 9.4 | 2023 11.0 | 2024 11.2 | 2025 11.7
Growth: 3.9%
Place last year: 3
Absolut, watch out. Last year, Global Spirits’ best-selling vodka closed the gap between the two brands after registering 11.7 million nine-litre case sales in 2025.
Last year, the gap between the two brands was 900,000 cases. Now, that gap has shrunk to 600,000. Putting the competition aside for a moment, Khortytsa can at least be confident that 12m might be on the cards for the next year, considering its trajectory since 2023.
2. Absolut
Owner: Pernod Ricard
2021 11.7 | 2022 13.0 | 2023 11.9 | 2024 12.1 | 2025 12.3
Growth: 2.2%
Place last year: 2
Pernod Ricard can consider its mission with Absolut successful after turning around the brand’s fortunes following a tough 2022. The 2.2% increase marked a third year of growth on the trot for the brand.
Regardless, Absolut is looking ahead rather than over its shoulder and is consistently at the centre of culture – and attention – whether that be due to partnering with blockbuster Wicked, electronic music festival Tomorrowland, or launching the ‘hottest vodka of the year‘ with hot sauce brand Tabasco.
Earlier this year, we spoke with the brand’s global vice-president of marketing on the strategy for making both Absolut and the vodka category as a whole stand out.
1. Smirnoff
Owner: Diageo
2021 26.5 | 2022 28.1 | 2023 26.0 | 2024 24.4 | 2025 23.4
Growth: -4.1%
Place last year: 1
Diageo’s Smirnoff dwarfed the rest of the pack by nearly double, with 23.4 million cases sold in 2025. However, the total marked a 4.14% drop for the world’s biggest-selling vodka brand.
While its status as the top dog isn’t in danger, moves such as turning its RTD Smirnoff Ice into cans last year, as well as a campaign to boot, show Diageo is serious about bringing the brand back into growth.
Perhaps this will be addressed when new CEO Sir Dave Lewis shares his updated strategy for Diageo in August.
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