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Nemiroff confirms third football partnership
Ukrainian vodka brand Nemiroff has announced its third English Premier League club partnership this month, now with Everton.
Following Nemiroff’s two previous partnerships in November with Aston Villa and West Ham, the brand has teamed up with Liverpool-based Everton football club.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “We are proud to partner with Everton Football Club, a club with a rich history and values that closely align with ours. This partnership is an important
milestone for Nemiroff as we continue our expansion into sports sponsorship.
“Both Nemiroff and Everton share a deep connection to the communities we serve, and together, we are committed to creating moments that unite people and celebrate their shared passions. We look forward to bringing Nemiroff to the Everton fans and football supporters worldwide.”
The multi-year contract with Everton is part of the vodka brand’s ambitions for international expansion, especially in key European markets like the UK.
The vodka brand is available on five continents, and in 2024 alone, it expanded to new markets such as India, Canada and Australia.
As part of the sponsorship as Everton’s official vodka partner, Nemiroff will gain significant visibility through pitch-side LED advertising and on-screen exposure at Goodison Park, aiming to connect directly with the team’s fanbase.
Richard Kenyon, chief commercial and communications officer at Everton, added: “We are pleased to welcome Nemiroff to our growing partnership portfolio. Nemiroff is a well-established and
growing vodka brand, and we look forward to supporting their continued growth during the course of our partnership. I want to thank Nemiroff for choosing to partner with Everton and our partnerships team for securing this exciting new deal for the club.”
In 2024, multiple spirit brands ventured into the world of sports through collaborations.
In motorsports this month, Chivas Regal announced its partnership with Scuderia Ferrari HP Formula One team and Glenfiddich signed a multi-year sponsorship deal with Aston Martin Aramco.
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