Templeton celebrates distribution expansion
In 2024, San Diego-based spirits company Infinium Spirits has significantly expanded the distribution of its flagship whiskey brand, Templeton.
This year alone, the brand has partnered with multiple distributors to bring its selection of Bourbon, rye and other whiskeys across Europe.
With ambitious growth plans, Templeton is now available in European markets in the Czech Republic, Poland, Germany, Switzerland and Liechtenstein, as well as in Kazakhstan and Israel.
The company has also recently secured distribution agreements with Fine Brands in Sweden and Bar Media in Croatia and Slovenia, where Templeton will be available imminently.
Victor Kujawski, international commercial manager at Infinium Spirits, reflected on the expansion: “We are delighted to work with such strong partners in these markets.
“As American whiskey is growing around the world, it is a great opportunity for Templeton to continue developing internationally and comes in line with the launch of our new releases, Fortitude Bourbon and Midnight Rye, which complete a rich and wide range of rye whiskies, a category which is experiencing a revival with growing demand from consumers.
“We believe Templeton can become a major player in the American whiskey segment globally.”
Distribution partners
The expansion started earlier this year when Infinium Spirits partnered with Helsinki Group, a large producer and distributor, to launch its flagship whiskey in the Czech Republic.
Martin Nemec, CEO of Helsinki Group, commented on the first months of collaboration: “We are pleased to have included Templeton in our portfolio and to be able to distribute the brand in the Czech Republic.
“Templeton has a distinctive charisma, both in design and the whiskey itself. The brand’s personality is strong, it has its unmistakable path, and it stands out well against the competition in the market. We are delighted to work with Templeton and offer customers the great products we believe in.”
Growth in Poland
In July, The Last Port took over the distribution of Templeton in Poland.
Rafał Nawrot, product manager at The Last Port, stated: “At The Last Port company, we are extremely pleased with the fruitful cooperation with Infinium Spirits. Thanks to this partnership, we can provide our customers with the highest quality product, Templeton Whiskey, meeting their needs and expectations.
“Our first joint activities are already bringing results, and we are optimistic about the further development of this relationship and achieving success in the Polish market.”
In Kazakhstan, a company called Monte Bianco is also starting to introduce Templeton to the market. Konstantin Kovtunets, head of spirits at Monte Bianco, commented: “We are happy to collaborate with Infinium Spirits and have Templeton on board, one of the best American Rye whiskies.”
In August, Templeton also landed in Israel with distribution company Agat&D, where Yaniv Shriki, strategy on-trade manager, said he was delighted to start the partnership. That same month, the brand secured a distribution deal with Sprithöker in Germany.
In Switzerland, Infinium has partnered with distributor Glen Fahrn.
Tim Wade, head of brand management at Glen Fahrn, said: “We’re excited to welcome Templeton to the Swiss and Liechtenstein markets as exclusive brand champion.”
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