Daily Pour buys festival brand Whiskey Riot
Media and events platform The Daily Pour has become the largest producer of whiskey festivals in the US after acquiring Whiskey Riot.
Whiskey Riot is said to be one of the most recognised whiskey festival brands across the US.
With Whiskey Riot under its umbrella, The Daily Pour (formerly known as Bottle Raiders) now operates four festival and event brands: Whiskey Washback, Whiskey Riot, Arte Agave, and Drinks with Benefits. This has expanded its portfolio to more than 30 nationwide events slated for 2027.
The acquisition is the company’s third in 24 months, following the recent addition of The WhiskyX festivals, and underscores an active strategy to ‘unite the fragmented premium spirits and non-alcoholic events space’.
The events span whiskey, Tequila, agave, and non-alcoholic beverages.
The company says it is actively pursuing additional acquisitions across categories as it continues to establish market dominance in the experiential drinks space.
“The Daily Pour is the only platform in the country where a spirits or beverage brand can activate nationally – across events, content, and commerce – under one roof,” said Dan Abrams, founder of The Daily Pour.
“With the addition of Whiskey Riot, an exceptional brand with a loyal following, we are accelerating our growth and strengthening our position as the nation’s dominant drinks event platform.”
The Daily Pour says its consolidation strategy is designed to complement its media arm through best-in-class live events in major markets nationwide, alongside a growing digital ecosystem that includes an AI-powered spirits app, a large newsletter following, and a review database, as well as a creator network with more than 2.5 million followers.
Bobby Finan, founder of Whiskey Riot, said: “We built Whiskey Riot to celebrate the best of American whiskey culture, and The Daily Pour is the right home to carry that forward. Their infrastructure, brand relationships, and national reach will elevate what Whiskey Riot can offer consumers and sponsors alike. We’re excited to be part of their team.”
In other whisky festival news, Glen Scotia recently hosted its own ‘mini’ version of the Campbeltown Malts Festival.
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