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818 exceeds projected UK sales by 150%

Tequila brand 818, founded by The Kardashians star Kendall Jenner, has seen sales rise by 150% above predicted levels within 12 days of launching in the UK.

The Tequila brand was founded in 2021

818 Tequila was launched in May 2021 by Jenner, and is available in the US, China, Canada, Dubai and, as of earlier this month, the UK.

Since its launch in the UK, 818 has sold out in department store Selfridges in record time, according to David Hood, general manager of Spirit Cartel.

The brand has seen previous success in the US, having reported sales of 136,000 cases in the first seven months of business.

In 2022, it saw a 379% year-on-year increase, as sales grew from US$1,433,013 in 2021 to US$6,865,452 the following year.

Since its debut, the brand has also dropped a line of merchandise, and carried out community projects.

The Tequila brand previously faced allegations of trademark infringement from Texan brand Tequila 512. The lawsuit was filed in February 2022, and accused 818 Tequila of trademark infringement, false designation of origin and unfair competition. The lawsuit was settled in November 2022.

In other Tequila news, Amber Beverage Group-owned Kah was revealed to be the top-selling Tequila in the UK grocery channel in the last six months, according to NielsenIQ data.

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