818 Tequila lands in the UK
Tequila brand 818, founded by Keeping up with the Kardashians star Kendall Jenner, has launched in the UK.
Jenner said: “I can’t wait for people across the UK to experience the magic of 818 Tequila. We’re arriving in London just in time for the start of spring, and I know everyone will love our delicious Tequila when they try it.”
The Tequila’s portfolio comprises three expressions: blanco, reposado and añejo, with each blend crafted from 100% Blue Weber agave.
To craft 818, agaves are slow-cooked for more than 30 hours, then crushed using traditional large stone Tahona heel.
The agaves then undergo a 48-hour natural fermentation process, before being twice distilled and aged in French and American oak barrels.
The blanco, boasting notes of sweet agave and vanilla, will retail for RRP £48 (US$57.43), while the reposado bottling, with fruit accents and caramel flavour, can be purchased for RRP £56 (US$67.01).
Finally, the añejo has crisp herbal notes, and costs RRP £65 (US$77.77).
President and chief operating officer Mike Novy said: “The UK is a dynamic, forward-looking, global hub of culture and we at 818 are very enthusiastic to share what is quickly becoming a Tequila for the next generation of consumers, made with traditional methods, in a state-of-the-art distillery and with a deep commitment to the protecting our planet.”
From today (10 March), 818 Tequila will be available to buy through Venus, Speciality, and Enotria & Coe.
The Tequila will be available in the off-trade exclusively from Selfridges London, Manchester and Birmingham, as well as Selfridges.com, from 10 March to 1 April.
From April, 818 can be purchased from The Whisky Exchange and Master of Malt.
The Tequila will be offered in bars and restaurants like Isabel Mayfair, The Twenty Two, The Savoy, Tattu, Barrio Bars, Adventure Bar Group, The Cocktail Club, and more.