The Rock reveals Teremana AñejoBy Melita Kiely
Dwayne ‘The Rock’ Johnson has unveiled a new addition to his Tequila range – Teremana Añejo.
The former wrestler and Jumanji actor revealed the new expression on Instagram yesterday (11 August), which will hit shelves in October.
Johnson wrote: “Get ready because our Teremana Añejo delivers delicious notes of rich warm oak and vanilla with a lightly sweet and complex finish. It’s made only with fully mature Highlands agave, roasted in our traditional brick ovens, distilled in our handmade copper pot stills and aged in our American whiskey barrels.
“Using the same small batch process as our blanco and reposado, the making of our añejo is all by hand – even down to the final step of the deep black, hand-dipped wax finish.
“I wanted to create an añejo you would not only love and enjoy, but experience…
“Cool, sexy, elegant, smooth and absolutely delicious. Teremana Añejo is the new gold standard of ultra-premium Tequila. And I can’t wait for you all to finally try it.”
Teremana Tequila was developed by Siete Bucks Spirits, established by founder Johnson, co-founder Dany Garcia, co-founder Jenna Fagnan and co-founder Ken Austin.
Teremana Tequila initially launched in Mexico, the US and Canada with two expressions: Teremana Blanco (RRP US$29.99 per 750ml bottle) and Teremana Reposado (RRP US$32.99 per 750ml).
Both bottled at 40% ABV, the Teremana range comes in three bottle sizes: 375ml, 750ml and one litre.
In December last year, Johnson revealed Teremana was on track to sell more than 300,000 cases in its first year.
In February this year, Johnson set his sights on one-million-sales as the brand expanded its production capacity.
Most recently, Teremana created a branded tour bus to travel the US and hand out cocktails to Tequila fans.
View this post on Instagram