Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Hennessy celebrates fathers

LVMH-owned Hennessy Cognac has teamed up with specialist retailers to launch a limited edition gift set in time for Father’s Day in the UK later this month (20 June).

The pack includes a bottle of Hennessy XO and two bespoke tumbler glasses, designed by Baccarat designer Thomas Bastide especially for the XO Cognac. The shape of the glass has been created to highlight the aromas of Hennessy XO, served neat, over ice or in a simple serve.

Renaud Fillioux de Gironde, the eighth-generation master blender for Maison Hennessy, said: “As time goes by, we have noticed that people are appreciating a wider array of moments for tasting than they ever have before.”

The Hennessy XO Father’s Day set is on sale from Master of Malt, The Bottle Club and Majestic: RRP £154 (US$218).

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