Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Redbreast gets major interest

Redbreast-Dream-Cask-Sherry-Cask

Irish Distillers-owned whiskey brand Redbreast saw thousands enter a ballot to purchase its 29-year-old Dream Cask release. The online ballot, hosted on Redbreast’s members’ club, was entered by 11,000 whiskey fans globally.

Redbreast also gave UK consumers the chance to win its ‘sought-after’ bottle by finding one of six golden corks hidden among its latest release of Redbreast 12.

The 29-year-old single pot still whiskey – the fourth release in the Redbreast Dream Cask series – is produced by vatting four whiskeys aged for 29 years in ex-Bourbon, Sherry and ruby Port-seasoned casks. These whiskeys were married in a single oloroso Sherry butt, then left to mature for 15 months. Only 924 bottles have been produced.

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