Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Mainbrace Rum sets sail for Falmouth

Cornwall-based Mainbrace Rum has been named a sponsor of Falmouth Sailing Week, which is held from 7 to 15 August.

The collaboration includes the sponsorship of the new Mainbrace Rum Race for the Carrick fleet during Falmouth Sailing Week on 11 August 2021. It is organised by the Port of Falmouth Sailing Association, a non-profit organisation responsible for organising, running and promoting sailing in the English coastal town.

Richard Haigh, Mainbrace Rum co-founder, said: “We’re delighted to be sponsoring the Carrick race during Falmouth Sailing Week this year.”

Mainbrace will give a bottle of its rum to all category winners of the race, plus prizes for those coming in second and third. The brand will also set up a bar at the competitors’ reception and the skipper’s briefing on Saturday 7 August.

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