Top six best-selling Tequila brands

8th July, 2020 by Nicola Carruthers

1. Jose Cuervo

Jose Cuervo BC

2019: 7.3m
2018: 6.7m
% change: 9.0%

Place last year: 1

Becle‐owned Jose Cuervo posted sales growth of 9% to retain its place as the top‐selling Tequila. The brand is miles ahead of its new competitor, Patrón, at 7.3m cases.

Last year, Jose Cuervo launched a new multi-year, multi-million-dollar campaign to celebrate the brand’s 250-year history, called Father of Tequila.

The brand also created a limited edition bottle design for its Silver and Reposado expressions to celebrate Dia de Muertos (Day of the Dead).

The end of 2019 saw Jose Cuervo ramp up its sustainability efforts with the launch of a biodegradable drinking straw made from upcycled agave fibres as part of a new campaign.

To read the fascinating history behind the family-owned Tequila maker, click here.

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