Jose Cuervo creates Day of the Dead designsBy Melita Kiely
Tequila brand Jose Cuervo has created a limited edition bottle design for its Silver and Reposado expressions to celebrate Dia de Muertos (Day of the Dead).
The designs feature a skull motif, with orange marigold flowers emerging from agave plants in the background.
Consumers can purchase the Dia de Muertos Jose Cuervo Silver and Reposado bottles from across the US ahead of the annual celebration, which will take place on 2 November.
Each bottle will be priced at US$23 per 750ml.
In June this year, Jose Cuervo owner Becle unveiled a new multi-million-dollar campaign to celebrate the brand’s 250-year history, called Father of Tequila.
The Spirits Business also took an in-depth look into Jose Cuervo’s past earlier this year as part of our ‘A brand history’ series.