Beam Suntory grows distribution with Southern Glazer’sBy Melita Kiely
Maker’s Mark owner Beam Suntory has extended its distribution partnership with Southern Glazer’s Wine & Spirits to include nine new markets in the US.
The expanded partnership means Southern Glazer’s will distribute Beam Suntory’s portfolio across 43 markets nationwide.
The agreement will come into effect on 1 April 2020 and will last for almost 11 years.
Greg Hughes, president – North America at Beam Suntory, said: “Southern Glazer’s has been a significant partner in the growth of our business for 33 years.
“Our move to consolidate our business with Southern Glazer’s is part of the larger strategic imperative to simplify our routes to market, get closer to customers and consumers, and accelerate the premiumisation of our portfolio.”
Beam Suntory’s range of spirits includes Jim Beam Bourbon, Suntory whisky, Courvoisier Cognac, Laphroaig and Bowmore Scotch whiskies, and Hornitos and Sauza Tequilas, to name just a few.
Wayne Chaplin, CEO of Southern Glazer’s, added: “We greatly appreciate that Beam Suntory has entrusted us with the responsibility to work with them on a national level.
“Utilising our nationwide network and resources will significantly increase efficiencies for Beam Suntory and allow us to use economies of scale to achieve our joint business priorities. We look forward to many more years of success together.”
Last month, Beam Suntory appointed Lucozade Ribena Suntory Ireland as its distributor in the Republic of Ireland.