Top six best-selling Tequila brands

8th July, 2020 by Nicola Carruthers

2. Patrón

Patron Perfect Margarita

2019: 2.8m
2018: 2.5m
% change: 11.6%

Place last year: 3

Securing the position of second biggest-selling Tequila brand in the world for the first time is Patrón, which grew a healthy 11.6% last year to 2.8m cases. It’s growth was likely helped by its new owner, Bacardi, which snapped up the brand in April 2018 for an eye-watering US$5.1 billion. Last year was the brand’s first full year under Bacardi’s ownership.

The brand had an extremely active 2019 with new products, marketing campaigns and cocktail competitions. Last year, Patrón released its oldest bottling to date and partnered with cocktail bars around the world to highlight the importance of sustainability.

The brand also opened its Francisco Alcaraz Barrel Room, which increased storage capacity to more than 20,000 barrels.

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