Top six best-selling Tequila brands

8th July, 2020 by Nicola Carruthers

4. Don Julio

2019: 1.7m
2018: 1.5m
% change: 14.5%

Place last year: 4

This year’s Tequila Brand Champion, Don Julio, witnessed the largest growth among our million-case brands. The Diageo-owned brand grew 14.5% to 1.7m cases in 2019 and has experienced double-digit growth for the past few years.

In the group’s final six months of 2019, Don Julio grew organic net sales by 26%, boosted by the US, Latin America and the Caribbean. In the US, Diageo said the brand “continued its media investment to drive awareness and strengthen its authenticity positioning”.

Last year, Don Julio released its second Scotch-influenced expression ­– a reposado Tequila finished in casks that previously held Lagavulin single malt.

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