Top nine best-selling liqueur brands

11th July, 2019 by Owen Bellwood

2. Malibu

2018: 3.7m
2017: 3.7m
% change: -1.1%

Place last year: 2

A slight dip for Pernod Ricard-owned Malibu saw its sales stagnate at 3.7m cases after three years of continued growth.

The rum-based liqueur remains the second best-selling brand in the category, sitting comfortably ahead of third place rival De Kuyper.

Malibu, which debuted its Summer Games campaign in 2018, recently announced the global roll-out of its ‘contemporary’ bottle design and unveiled plans to capitalise on the ‘millennial pink’ trend with the launch of two new ready-to-drink Malibu products: Malibu Strawberry Spritz and Malibu Fizzy Pink Lemonade.

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