Disaronno rejoins Borco distribution portfolioBy Melita Kiely
Family-owned spirits company Borco has agreed to distribute Italian liqueur brands Disaronno and Tia Maria in Germany.
Borco will take over responsibility of the Illva Saronno-owned brands from 1 March.
Disaronno had previously been part of the Borco portfolio from 2000 to 2010.
Dr Tina Ingwersen-Matthiesen, shareholder, board member and member of the owner family, said Borco was “delighted” to take over the distribution of both brands.
Augusto Reina, chief executive officer Illva Saronno, said: “Germany is a key strategic market in the Illva Saronno growth plan, leveraging on the taste appeal of Disaronno for the German consumer.
“Aiming to bring at the next level the size of our business in this market, we decided to appoint Borco as distributor of Illva brands portfolio since March 1st.
“Borco has shown to be a well-structured organisation, widespread in both on-trade and off-trade, with the potential to activate and support the further development of Illva brands portfolio.
“We thank the distillery Kammer-Kirsch GmbH for the past collaboration and we are looking forward to working with Borco.”