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De Kuyper switches distributor in Austria

Liqueurs and spirits producer De Kuyper has extended its distribution partnership with Beam Suntory to cover Austria.

Peachtree is one of De Kuyper’s brands that will now be distributed by Beam Suntory in Austria

In March 2019, Beam Suntory assumed distribution responsibility for De Kuyper’s brands in Austrian on- and off-trade venues, taking over from Borco.

The deal covers De Kuyper’s Peachtree, Rutte Gin and Genever, Mandarine Napoléon, Bébo, Kwai Feh Lychee, De Kuyper Piña Colada, Fiorito Limoncello and Cherry Heering brands.

Illinois-based Beam Suntory also distributes De Kuyper’s portfolio in the US, while Dutch firm De Kuyper distributes Beam’s brands in the Netherlands. The two groups are now “exploring” the option of extending their collaboration into additional markets.

De Kuyper’s growth strategy is centred around its desire to ‘own the cocktail’, which has seen the group acquire and develop new brands to suit contemporary cocktail trends.

Company CEO Mark de Witte said of the new deal: “As part of a well-considered growth strategy this distribution agreement with Beam Suntory in Austria is a logical step for us that helps us to grow our footprint in Austria and to consistently follow our path to ‘own the cocktail’.”

“We intend to enable more people to enjoy the best cocktails, always mixed with De Kuyper spirits.

“We also want to take the opportunity to thank Borco for our long-term and trustful cooperation. Borco mainly shaped our brands in Austria in recent years and our success is to its credit. We are grateful for more than a partnership that we built.”

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