Cointreau launches $250 Margarita tote bagBy Melita Kiely
Orange liqueur Cointreau has collaborated with Poolside Bags to launch a limited edition ‘Let’s Margarita’ tote that also serves as a cocktail kit, priced at US$250.
The woven tote comes complete with a range of Cointreau Margarita recipes, incorporating ingredients such as super berries, ginger, honeysuckle and pink Himalayan salt, plus a squeezer and premium salt.
The partnership was formed to celebrate the upcoming Cinco de Mayo festival on 5 May.
Each bag was hand woven by female artisans in India before being hand embroidered and finished at Poolside Bags’ private workshop in India. The bags are fully lined with a custom Cointreau graphic, linen print.
The tote bags will be available on wearepoolside.com until mid-May.
Sarah Long, chief marketing officer at Rémy Cointreau Americas, said: “The Margarita is America’s favourite cocktail year after year and Cointreau is at the heart of the original Margarita recipe as well as the original recipes of more than 350 other iconic cocktails across the world.
“This year, we celebrate 170 years of La Maison Cointreau and we always embrace innovative opportunities to celebrate our product with clients.
“We love what Poolside has built as a brand and this collaboration has been such fun to bring to life, just in time for summer.”