Top nine best-selling liqueur brands

11th July, 2019 by Owen Bellwood

1. Baileys

2018: 7.1m
2017: 6.9m
% change: 2.6%

Place last year: 1

For the second year running, Diageo-owned Baileys takes the title of best-selling liqueur brand and Liqueurs Brand Champion after posting further gains and sales of 7.1m nine-litre cases.

Gráinne Wafer, global brand director for Baileys, told The Spirits Business: “Baileys had a fantastic year last year, and that really comes off the back of our three­-year strategy, which is all about repositioning Baileys.”

With five consecutive years of growth for the Irish cream liqueur brand, Baileys has branched out in the last year with the re-release of its coffee creamers range and the launch of a range of baking supplies in partnership with ingredients manufacturer Clabber Girl Corporation.

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