Top nine best-selling liqueur brands

11th July, 2019 by Owen Bellwood

Despite health trends threatening to thwart the category, liqueurs appear to be in good shape. Our list of the top-selling brands highlights stability in the sector.

SB presents the world’s best-selling liqueur brands

In the face of calls for low-sugar drinks, the liqueurs category has had to work overtime in order to retain its audience. Despite these challenges, seven out of the nine best-selling liqueur brands posted marginal growth over the last 12 months.

Figures from Euromonitor also show that the category has enjoyed year­-on­-year growth since 2016, with case sales reaching 112.3m in 2018 – the same year that liqueur sales in the UK hit £1.2 billion (US$1.5bn).

A host of innovative new products were launched over the past year, with new liqueurs from Hayman’s, Copper & Kings and De Kuyper aiming to redefine the public perception of the sector.

Following our recently published Brand Champions 2019 report – an analysis of the spirits brands selling more than one million cases annually – we run through the world’s best-selling liqueur brands on the market today.

Click through the following pages to discover the top seven best-selling liqueur brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.

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