The top 10 most popular spirits in the US

25th April, 2018 by Nicola Carruthers

1. Jack Daniel’s

Brown-Forman’s Jack Daniel’s brand has grabbed the top spot as the US’s most popular spirits brand, according to YouGov.

Jack Daniel’s is described by fans as: ‘good quality, never gets old, well made, reliable and must have’.

The company’s underlying net sales growth in the first half of fiscal 2018 was boosted by Jack Daniel’s, which was up 7% (10% reported). The brand experienced “solid increases” across most major markets, including “sizeable gains” in emerging markets

The brand also recently unveiled a new rye expression in the US, described as a “versatile whiskey with a balance of flavours”.

The brand has also built on ready-to-drink serves with the launch of a Southern Peach expression.

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